Trust. transact.
Enabling trusted programmatic transactions of quality advertising
Is there quality in programmatic? Are buyers getting the impressions they pay for?
Are sellers getting full value?
Programmatic has a trust issue. comScore has the solution.
COMSCORE INDUSTRY TRUST is a multi-phase initiative designed to enable trusted programmatic transactions of quality advertising between buyers and sellers. It offers a proactive way to elevate quality inventory and create a trusted marketplace that better serves the ecosystem. With Industry Trust, advertisers will be able to buy impressions programmatically using the same comScore metrics they use for traditional ad buys, including those in comScore MMX® Multi-Platform and validated Campaign Essentials™ (vCE®).
“Initiatives like comScore Industry Trust help give buyers and sellers the assurance that they are transacting upon quality inventory, whether those transactions are done programmatically or through a traditional buy. Having comparable metrics in both programmatic and traditional is a critical step forward in enhancing the value of digital advertising overall.”
ENABLING TRUE TRANSPARENCY
with Trust Profiles.
The Industry Trust roll-out begins in early 2015 with TRUST PROFILES – a collection of key advertising metrics such as non-human traffic (NHT) certifications, top properties rankings, viewability and demographics – which will first be available in select programmatic platforms, including MediaMath, Turn, The Trade Desk, Rubicon Project, Adform, DataXu and Eyereturn Marketing with additional integrations to follow. Publishers who are comScore clients are able to privately view their own Trust Profiles in the comScore interface for insight into how their sites are represented in programmatic platforms.
“AOL has worked hand-in-hand with the industry to bring the highest levels of transparency to all ad buys, in both direct and programmatic. We are excited that the comScore Industry Trust Initiative will shine a spotlight on the high-quality impressions that are available within the marketplace. This independent verification will provide our advertisers with greater confidence about the impressions they are purchasing, ensure ads uphold quality standards and create positive consumer experiences.”
Unlock programmatic’s potential
Unlock programmatic’s potential
Consistent, independent measurement is key to establishing pricing, fair value and efficient markets. But most importantly, it creates trust. With trust, everybody wins. comScore is committed to bringing trust to programmatic and helping the industry realize its potential.
“Giving premium publishers the ability to showcase their high-quality inventory using independent metrics will undoubtedly help them raise their value in the increasingly crowded programmatic supply landscape. Enhancing transparency represents a step forward in raising the level of trust marketers have in the ecosystem, by reducing the chances cloaked, obfuscated, and spoofed media can penetrate marketer wallets.”
