The BigDataNYC 2016 conference wrapped today after multiple days of conversations and controversy over the destiny of data for enterprises. Everyone offered their own opinions on where the gold is today and where it might be tomorrow. Outstanding are a couple of trends that seem to be solidifying enough to last until the 2017 conference (maybe). Dave Vellante (@dvellante), cohost of theCUBE, from the SiliconANGLE Media team, remarked that it seemed only yesterday companies predicted they'd profit from selling their data. "A lot of companies made the mistake early on of, 'OK, well how are we going to monetize our data?' Well, you can't. You're going to... more »

Asked what physical devices they think of first in terms of dependency upon cloud-stored data, many people would likely answer with phones or other small, portable devices. But as the cloud industry continues to mature, it's finding interest from those who handle much larger machines. At the Splunk.conf 2016 convention, Steve Hatch, manager at Cox Automotive Inc., met with John Walls (@JohnWalls21) and John Furrier (@furrier), cohosts of theCUBE, from the SiliconANGLE Media team, to discuss his company's use of data management and Splunk platforms to enable connections throughout the lifetime of an automobile. Cox's work Hatch began by laying out the essence... more »

Customization is a funny thing in that it's never really finished -- not for a living enterprise with an evolving set of problems to solve. A one-of-a-kind Big Data program for a specific business' concerns sounds neat, but the expiration date is a downer: the first day they have a question it's not programmed to answer. So should companies start every analytics project from zero, or is there a middle path? Nenshad Bardoliwalla, cofounder and chief product officer at Paxata Inc., said there have been two ways enterprises have come at data analytics. The first is "we're going to know all the possible... more »

Data science is a land with strange and shifting borders. It’s hard to say what makes a data scientist, as the skills required vary from one project, and one company, to the next. Further, the tools and technology involved are changing as quickly as anything else in the computer world. Bringing some definition and stability to the data science community is a necessary step in the evolution of the field. To gain some insight on the world of data science, Dave Vellante (@dvellante) and Jeff Frick (@JeffFrick), cohosts of theCUBE, from the SiliconANGLE Media team, visited the BigDataNYC 2016 conference in... more »

A restaurant puts up a billboard for all-day pancakes across from a restaurant that serves pancakes until 11 a.m. The billboard shows the restaurant's name, but not its address. This restaurant asks this survey question on bills: "How did you find us?" A majority of diners who order pancakes after 11 a.m. respond, "Google." Does the restaurant get greater return from the billboard or from Google optimization? This little thought exercise illustrates a marketing model known as attribution. Increasingly, in digital marketing, reliance on last-click attribution is being targeted as a problem area. Wendi Dunlap, director of Global Agency Partnerships at Oracle Marketing... more »

With the development of Big Data, the importance of data governance and lineage have grown correspondingly, creating a more pressing need for IT departments to be able to quickly assess assorted aspects of data-flows in and out of their centers. At this year's BigDataNYC event, Tony Fisher, SVP of Business Development/Strategy at Zaloni Inc., and Kelly Schupp, VP of Marketing at Zaloni, sat down with Dave Vellante (@dvellante) and Peter Burris (@plburris), cohosts of theCUBE, from the SiliconANGLE Media team, to discuss Big Data and the drive to improve the standard quality of data lakes. Ease of management “Management of Big Data and... more »

Splunk, Inc. is redefining how people secure their data with its Adaptive Response Initiative, which uses an end-to-end platform with multi-vendor participation to combat the increasing rate of cyber-attacks. During Splunk.conf 2016 held in Orlando, FL, the company announced that it was expanding the number of companies participating in the program to leverage information and automation to better defend against attackers. Adam Vincent, CEO and cofounder of ThreatConnect Inc., joined John Walls (@JohnWalls21) and John Furrier (@furrier), cohosts of theCUBE, from the SiliconANGLE Media team, to talk about his company’s role in Splunk’s Adaptive Response Initiative. Powerful connections When Splunk announced the Initiative last year, ThreatConnect,... more »

As the options for enterprises to store and manage their data continue to diversify, along with the proprietary aspects of the companies providing those options, some players in the Big Data game are finding that the best move is to make themselves able to operate in any field. At the BigDataNYC 2016  conference, Scott Gnau, CTO of Hortonworks Inc., joined Dave Vellante (@dvellante) and Peter Burris (@plburris), cohosts of theCUBE, from the SiliconANGLE Media team, to talk about changes in the storage and network game tied to the growing usage of clouds, as well as how Hortonworks is trying to make... more »

As data governance methods grow in sophistication, the security needs of those processes are developing to match. For effective approaches by the security side of the data handlers, that data needs to be presented in an intelligible fashion, which is exactly where some companies are finding their niche. At this year's BigDataNYC event, Tendü Yoğurtçu, GM of Big Data at Syncsort, Inc., met with Dave Vellante (@dvellante) and George Gilbert (@ggilbert41), cohosts of theCUBE, from the SiliconANGLE Media team, to discuss how Syncsort is working to simplify the handling of data for its clients and the future applications opened up by doing... more »

Anyone who uses a personal computer with a firewall knows that however secure that system may be, it's not particularly smart. Yes it blocks threats, but it tends not to reveal much about them -- and it sometimes blocks perfectly innocent applications. Likewise, businesses with very large assets at risk have traditionally had to make do with firewalls and all their imperfections. Now some vendors are stepping up their game and using data to develop brainier enterprise security systems. Ram Varadarajan, founder, chairman and CEO of Acalvio Technologies, said the firewall is like the lock on a door -- it can keep... more »