Data-Driven Marketing
5 Steps to Growing Your Marketing Performance
The path to better marketing performance is a lot like to taking a wild patch of land and transforming it into a manicured garden lawn. Like a garden, you can’t...
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Email Marketing
Using Link Targeting for Improved Inbox Personalization
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived...
Read moreProduct News
Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd Consecutive Report!
Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs, and honored Oracle Marketing Cloud as a leader in this crucial customer experience...
Read moreCustomer Experience
Improve Customer Experience and Email Deliverability With a Preference Center
Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that?...
Read moreCMO Corner
What CMOs Can Learn From Eminem
For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. But, after reading a quote...
Read moreMobile Marketing
To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices...
Read moreCross Channel Marketing
Data is the Biggest Roadblock to Cross Channel Marketing Success
Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data...
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