From futuristic technology, to up-and-coming music, to Oscar-worthy films, SXSW was literally filled with inspiration at every turn. Check out three SXSW highlights from the innovative minds at Mazda.

Things were intense in Austin, Texas during SXSW Interactive. The next few years will be really exciting.

The South by Southwest (SXSW) festivals are now a leading showcase for start-ups. At the Accelerator Competition, interactive tech companies from the world over presented their ideas. German start-ups drew crowds.

The Android Authority team goes outside of their general zone and visits SXSW, the film/music/tech festival held in the wonderful city of Austin, Texas! After a few days of getting to know the show itself, Joshua Vergara was joined by co-founder Darcy La Couvee and Managing Editor Nirave Gondhia to attend a number of panels teaching the in and outs of virtual reality and 360 video. The gist of the panels focused on storytelling, the application o...