Each shape has a different impact on a logo designShapes affect the way a logo functions and looks. According to design psychology, each shape has a unique power to convey different meanings and moods.
BigCommerce "develops e-commerce software for businesses." A difference in the logo change, as we have identified here, is the shape. One has a flat pebble-like appearance and the other is a triangle with rounded corners.
Can you identify other difference in this logo redesign?
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