20% Makes A Difference
Find participating businesses near you and shop 80+ online businesses:
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In support of #20PercentCounts, dozens of online retailers are offering 20% discounts on everyday purchases from apparel to pet supplies to home goods. Explore this list of online shops and get your 20% today.
What's Happening in Atlanta, GA
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Emily Schwarz
“This isn’t a women's concern, liberal cause, or political hoax, but a nonpartisan issue imperative to the future and well-being of our nation's health and economic success.”
What's Happening in Bealeton, VA
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Guadalupe Valencia
“I stand in solidarity with women around the nation supporting equal pay as we open the doors to endless possibilities for our daughters and provide them an opportunity of equality in the workplace.”
Participating Businesses:
What's Happening in Boise, ID
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Chantel Demill
“I support equal pay for my daughters and my sons. For the belief that my girls' achievements should be equally recognized. I support equal pay for the good of our economy and the betterment of our society as a whole.”
Participating Businesses:
What's Happening in Boston, MA
SHREYA SAWANT
“I support equal pay because closing the gender pay gap will help empower women economically and socially.”
What's Happening in Chicago, IL
Tiffany Willis-johnson
“Gender, race, creed, or sexual orientation should not determine pay. Pay should be based on experience, education, and stated qualifications. It is imperative that we demand the gender pay gap be closed.”
Participating Businesses:
What's Happening in Dallas, TX
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Kesli Shepherd
“I support equal pay because I believe one's pay should be based off of the value they bring to their company and not their gender.“
Participating Businesses:
What's Happening in Dayton, OH
Julene Allen
“I support equal pay because no human being should be paid less because of their of gender or race.”
What's Happening in Denver, CO
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Julie Holunga
“The women in my Lean In Circle work hard and crush it on a daily basis. Shouldn't they get paid for the results they achieve rather than their gender? I support equal pay for the women in my circle, but I especially support equal pay for my daughter and son.”
What's Happening in Des Moines, IA
Garrett Christeson
“I lean in for all of the women in my life, especially my wife and daughter. I am proud to support equal pay because the gender pay gap affects everyone, and acknowledging it is an important first step towards equality.”
Participating Businesses:
What's Happening in Essex County, NJ
Elisa Charters
“I support closing the gender pay gap because there is no reason not to. Today, we empower women and men to reach for equality and help change the future for new generations. Equal pay is the only way.”
Participating Businesses: (15 of 16)
What's Happening in Houston, TX
Tishra Murray
“It has been over 50 years since the Equal Pay Act was passed, and yet women today still face a wage gap. It’s time to end wage discrimination.”
Participating Businesses:
What's Happening in Lansing, MI
Laurie Morse-dell
“I support equal pay because there is simply no excuse not to. It's time to level the playing field and end compensation discrimination.”
Participating Businesses:
- Builders' Hardware Co.
- Coquette
- Curvaceous Lingirie
- Grace Boutique
- Handle & Hinge
- Katalyst Gallery & Gift Boutique
- Little Green Branches
- Me, Myself & I Handmade Jewelry
- Mother & Earth Baby Boutique
- Okemos Studio of Photography
- Photography by Cat
- Pup's Place
- Pure Enchantment Photography
- Riker's Dog Treats
- Willow Stick Ceremonies
What's Happening in Los Angeles, CA
Lorena Pena
“Gender has never been the driving force behind my work ethic and my work accomplishments. Why should gender be a factor in my salary?”
Participating Businesses:
What's Happening in Miami, FL
Nicole Matos
“By supporting equal pay we are helping women of all races and ethnicities be more successful in life. Closing the existing pay gap will empower women with the financial security they need for themselves and their families. Achieving this goal will bring equality and a positive long lasting impact on our society and economy.”
Participating Businesses:
What's Happening in Mountain View, CA
Anna Dapelo-garcia
“Closing the gender pay gap is important because women contribute to families, businesses, and the economy substantially and should be compensated for doing so. I look forward to when Equal Pay Day is a thing of the past!”
What's Happening in New York City, NY
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Kirsten Schnackenberg
“The amazing, hardworking women in my Lean In Circle inspire me to advocate for equal pay. These women go out and do incredible things in the workplace everyday, and I am fired up to raise awareness that they - and every woman - should be paid as much as their male counterparts.”
Participating Businesses: (15 of 79)
What's Happening in Orange County, CA
Patricia Sugianto
“Equal pay matters because every person, regardless of gender, deserves equal worth.”
Participating Businesses:
What's Happening in Orlando, FL
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Ashley Godfrey
“I support equal pay because I believe everyone deserves to be paid fairly for the contributions they make.”
Participating Businesses:
What's Happening in Phoenix, AZ
Mj Patent
“I am an advocate for equal pay. It's time to make a change and show the world that women are worth every cent.”
Participating Businesses:
What's Happening in Portland, OR
Angela Liu
“My mother was an immigrant who worked tirelessly at two jobs to support me and my brother. I support equal pay for her and the millions of other women across the nation who deserve fair compensation.”
Participating Businesses:
What's Happening in Richmond, VA
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Sharon Williamson
“I support equal pay in every way possible. This is a form of discrimination that is still out there and it's completely unacceptable. Our daughters need to receive 100% of their pay.”
What's Happening in Sacramento, CA
Allison Eklund
“I'm not expected to work 20% less than my male counterparts, so why would I expect to be paid 20% less?”
Participating Businesses:
What's Happening in San Diego, CA
Jackie Kalter
“Women with similar qualifications and work accomplishments as their male counterparts shouldn't have to spend more time demonstrating and substantiating their capabilities to earn the same pay.”
Participating Businesses: (15 of 35)
What's Happening in San Francisco, CA
Lauren Vang
“Equal pay leads to equal opportunity. If we want to see more women in leadership, we need to encourage senior leaders to take action.”
What's Happening in Seattle, WA
Emily Lynne Clare Sheridan
“Equipping and empowering women to achieve equal pay sends a ripple effect of positive change into our world.”
Participating Businesses:
What's Happening in St Louis, MO
Eva Tucker
“I fight for equal pay to shine a light on the economic inequalities across gender and race.”
Participating Businesses:
What's Happening in Washington, DC
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Hilary Badger
“I support equal pay because I believe that a woman's work should be valued the same as a man's work.”
Shared on Instagram by the Lean In Community
Special thanks to Salesforce for providing financial support to help our leaders recruit participating businesses and promote equal pay in their communities. Learn more
If we closed the gender pay gap... the average woman could afford 78 more weeks of food for her family. Learn more
LUNA is offering 20% off all LUNA Bars Learn more from April 3-11 and matching the discount with a donation in support of #20PercentCounts.
If we closed the gender pay gap...
the average Hispanic woman would earn $1,000,000 more
over the course of her career.
Learn more
When you ride with Lyft on April 4, they will donate 20% of your ride in support of #20PercentCounts to organizations that serve women and families. Learn more
If we closed the gender pay gap...
the U.S. workforce would add $513 billion in new income
every year.
Learn more
P&G is offering a rebate on P&G products (via pre-paid card) in support of #20PercentCounts. Learn more
If we closed the gender pay gap... Black women, on average, could afford an additional 14 months of mortgage payments. Learn more
Meet our nonprofit partners
In partnership with LUNA, Lyft, and P&G, we are raising money for these organizations.
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AAUW advances equality for women and girls through advocacy, education, philanthropy, and research. AAUW’s research on gender equity influences national discussions on topics like the pay gap. Learn more >
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Boys & Girls Clubs of America provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs for 4 million kids and teens during non-school hours. Learn more >
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Dress for Success empowers women to achieve economic independence by providing a network of support, professional attire, and the development tools to help them thrive in work and in life. Learn more >
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Feeding America’s nationwide network of 200 food banks supports 46 million people through 60,000 food pantries and meal programs in communities across America. Learn more >
If we closed the gender pay gap... 3.1 million working women and their families would be lifted out of poverty. Learn more
The pay gap doesn’t affect all women equally
April 4 marks how far women collectively need to work into 2017 to earn what men were paid in 2016. But Black and Hispanic women face an even larger wage gap, which means they have to work even further into 2017 to catch up. We need to close the pay gap for all women, especially those most affected by it. We can’t get to equality until we do.
Black women are paid 37% Less
Black women’s Equal Pay Day
Hispanic women are paid 46% Less
Hispanic women’s Equal Pay Day
Special thanks to the companies that are sharing #20PercentCounts with millions of people in support of closing the gender pay gap.
In partnership with the Institute for Women’s Policy Research (IWPR), we are releasing exclusive data on the gender pay gap to support #20PercentCounts. IWPR is the leading think tank in the United States applying quantitative and qualitative analysis of public policy through a gendered lens.
Endnotes
- 1 National Partnership for Women & Families, America’s Women and the Wage Gap, (April 2017). http://www.nationalpartnership.org/research-library/workplace-fairness/fair-pay/americas-women-and-the-wage-gap.pdf
- 2 To raise awareness of the gender pay gap, LUNA® will offer a 20% discount on all LUNA Bars* sold on Lunabar.com from April 3-11, and match the discount amount with a donation of up to $100,000 to fund free salary negotiation workshops in support of LeanIn.Org’s #20PercentCounts campaign. *While supplies last.
- 3 National Women’s Law Center & Labor Council for Latin American Advancement, “Equal Pay for Latinas,” (October 2016). http://nwlc.org/wp-content/uploads/2016/10/Latina-Equal-Pay-2016-English-Final-2.pdf
- 4 Lyft is proud to support LeanIn.Org, which has determined that, in furtherance of its charitable purposes, it will in turn support four charities in equal amounts: Feeding America, Boys & Girls Club, Dress for Success® and AAUW. For every Lyft ride taken on April 4, 2017, between 8AM and 6PM, local time where the ride terminates, Lyft will donate an amount equal to 20% of the ride revenue, up to a maximum donation of One Hundred Thousand Dollars ($100,000), to LeanIn.Org in support of these four charities. Each of the four charities will receive from LeanIn.Org 25% of the total amount contributed by Lyft, up to Twenty-Five Thousand Dollars ($25,000). Maximum donation amount will likely be reached early in the day, so rides taken after the maximum is reached will not add to or increase the donation amount. Rides taken in the following states will be excluded from participation and no donations will be taken from rides in: Alabama, Hawaii, Massachusetts, Mississippi, New Hampshire, New Jersey and South Carolina.
- 5 Institute for Women’s Policy Research, “The Impact of Equal Pay on Poverty and the Economy,” IWPR #C455, (April 2017). https://iwpr.org/publications/impact-equal-pay-poverty-economy/
- 6 Products must be purchased between 4/2/2017 and 4/30/2017. Rebate form must be postmarked by 5/31/2017.
- 7 National Partnership for Women & Families, Black Women and the Wage Gap, (March 2017). http://www.nationalpartnership.org/research-library/workplace-fairness/fair-pay/african-american-women-wage-gap.pdf
- 8 Institute for Women’s Policy Research, “The Impact of Equal Pay on Poverty and the Economy,” IWPR #C455, (April 2017). https://iwpr.org/publications/impact-equal-pay-poverty-economy/
Photo credits: Thomas Barwick/DigitalVision/Getty Images; David Lees/DigitalVision/Getty Images; Hero Images/Hero Images/Getty Images; avemario/iStock; Juanmonino/iStock.
