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Database/CRM

• Huggies mobilizes loyalty program with new app, receipt scanning

  July 5, 2016

  Kimberly-Clark’s Huggies brand is rolling out a revamped rewards program that enables members to take advantage of a new mobile application, as well as the ability to scan receipts, link loyalty cards to the app and automatically collect points.

• Marriott exec: Transaction-based loyalty programs require deeper understanding of customers

  June 22, 2016

  NEW YORK – A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with them more fully, showcasing another opportunity for mobile’s precision.

• Zappos exec: Personalized mobile experiences drive app retention, social engagement

  May 6, 2016

  NEW YORK – A Zappos executive at the Mcommerce Summit: State of Mobile Commerce 2016 discussed the online retailer’s focus on personalization through mobile platforms, a strategy that prompts loyal customers to leave product reviews and interact with the brand on social media, in turn fueling application retention.

• Marriott scores 69pc mobile engagement rate with social-enabled loyalty campaign

  April 11, 2016

  As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take a photo of its Super Bowl-branded bus and post it to Twitter in exchange for Marriott Rewards points.

• Expedia leverages mobile to bridge direct communication between hoteliers, guests

  March 2, 2016

  Expedia is fueling direct dialogues between travelers and hoteliers by enabling guests to reach out directly to properties via the PartnerCentral mobile application to request additional services or amenities, resulting in more personalized stays.

• P&G’s Oral-B connected toothbrush integrates mobile rewards for smarter oral care

  February 24, 2016

  With more than 1 million Oral-B SmartSeries connected toothbrushes sold, Procter & Gamble will soon be adding mobile rewards to the user experience to drive loyalty and better brushing habits.

• Rite Aid exec: Quick app technology, data offer predictive capabilities

  January 20, 2016

  NEW YORK – A Rite Aid executive at the NRF 105th Annual Convention & Expo affirmed that leveraging quick application technology to bolster internal business analysts’ and pharmacy technicians’ data insights is a smart strategy.

• Shangri-La proves loyalty goes beyond points to fete reward program milestone

  December 11, 2015

  Shangri-La Hotels and Resorts is starting a conversation about the true meaning of loyalty to celebrate the five-year anniversary of its Golden Circle rewards program.

• Coca-Cola sweetens up loyalty perks with Android Pay collaboration

  October 28, 2015

  Coca-Cola is the premier marketer joining forces with Google’s Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector.

• Use mobile data to drive effectiveness of offline marketing: Dstillery exec

  October 16, 2015

  RANCHO MIRAGE, CA – A Dstillery executive at the Mobile Shopping Summit 2015 underscored the growing opportunities for leveraging mobile user data to make offline marketing more precise.

• Zappos exec: Does customization trump personalization on mobile?

  October 15, 2015

  RANCHO MIRAGE, CA – A Zappos executive at the Mobile Shopping Summit 2015 stressed the importance of focusing on customization on mobile to prevent consumers from becoming overwhelmed with personalization choices, thereby driving more engagement and conversions.

• Heineken simplifies mobile promotion and scores big

  October 2, 2015

  Heineken’s Champion the Match promotion delivered significantly higher mobile engagement levels and a lower bounce rate compared with a previous effort by significantly streamlining the consumer journey.

• Toyota races into growing mobile loyalty opportunity for automakers

  September 18, 2015

  While some automakers have taken an experiential approach to mobile, Toyota’s new partnership with Alliance Data suggests there may be a growing opportunity to leverage mobile to integrate loyalty, offers and cars’ diagnostic systems.

• How over-communicating can kill brand loyalty and sever symbiotic relationships

  July 27, 2015

  The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.

• Marriott works out fitness-first incentives for travelers on mobile

  March 9, 2015

  Marriott hotels in San Francisco are helping travelers keep their fitness goals on track with a campaign that rewards participants for engaging with fellow wellness enthusiasts on mobile.

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