I am on vacation next week and I've lined up Bill Gasarch as a
guest Blogger in my absence. But today we have a guest post from Kamal
Jain. This is a long post but well worth reading through.
This post is prompted by recent development and discussions on
electronic publishing, which themselves are prompted by book scanning
initiative of Google and Open Content Alliance. Although, I am not
talking about paper books being converted into electronic format, I
like the idea of having the books available in a searchable electronic
format. And certainly this is a must have feature for any newly
written book.
Recently, I got two invitations to write for books. The first was to
write a book on Network Coding. I felt that I was not the best person
so I did not accept. If I had, then I would have insisted on a free
electronic copy. Second, I got an invitation to co-write a chapter on
Cost Sharing with Mohammad Mahdian for a book, Algorithmic Game
Theory, edited by, Noam Nisan, Tim Roughgarden, Eva Tardos and Vijay
Vazirani. I agreed to this because I felt that such a book is a great
idea and I could make a positive contribution. My selfish motive was
to spread knowledge of the subject to which I have contributed. And, I
guess that was also the expected motive of the other
contributors. This I could say because the explicit incentive offered
in the invitation to the contributors was that the editors (originally
Eva and Vijay only) have made an excellent deal with a publisher,
Springer Verlag. The deal they have is $40 for up to six hundred
pages. I am not sure whether it is a paper back or hard-cover. But
that was not my focus anyway. My focus is the absence of any
electronic publishing component in the deal. Because of that, I felt
this is not such a good deal in today's electronic age. On one side
we are talking about scanning paper books, starting electronic
journals, writing wikis, blogs and on the other we do not even make a
deal on electronic publishing of newly written books. I wrote an email
back to the editors that I do not think Springer deal is a good one. I
was hoping to get back a response and start a discussion with them on
this, which IMO, was obligatory for them because I point blank
disagreed with the incentive they explicitly offered. At this point I
am assuming that there is no electronic publishing agreement with the
publisher. This was the background.
Now, I realize that this is not something to discuss with the editors
in private. This is an important issue which is likely to reoccur in
other situations. So I requested this space from Lance so that I could
discuss with the whole community. Following are some of my random
thoughts and I like to hear everybody's thoughts too, random or not
:-) Please press the comment button and put your thoughts in writing
so that Springer and other publishers would know what we want from
them.
There are at least two kinds of books. First kind, written by
individual authors. Second kind, written collaboratively by the
community like the above proposed Algorithmic Game Theory. Individual
authors write books for various reasons and it is up to them what kind
of deal they lock with the publishers. The books written by a
community has a predetermined goal and that is to spread the knowledge
of the subject. It is not up to one or two persons to lock whatever
deal they think is great. So the community must form unspoken
guidelines to facilitate the negotiation between editors and
publishers. These unspoken guidelines must include minimum desires of
the community. Such a set of guidelines would have resolved the
prisoner's dilemma for me. I did not like the absence of electronic
publishing agreement. If I decline the invitation then the book still
has gone ahead without my contribution and if I accept the invitation,
which I did, then I know that my efforts are not optimally used. But
in case it were a common expectation from the editors to negotiate an
electronic publishing agreement, then I know that I could reject the
invitation because others invitee would also do the same, thereby
insisting that the editors go back to the publisher and make an
electronic publishing agreement. One would ask why publishers have any
electronic publishing agreement. For information, Reinhard
Diestel's book, Graph Theory, has a
free
searchable and hyperlinked electronic edition and
further this book is published by Springer Verlag. Let us first
discuss what Springer provides to us and what we provide to
Springer. Then we should discuss whether we are getting the optimal
deal.
- Springer does the marketing which sells the book.
- Springer provides the brand name which sells the book.
- Springer provides the brand name which makes the line in our resume about the book a bit bolder.
- Springer prints and binds the book, for which the buyer pays.
- Springer gave peanut financial support ($2000) to pay to students
to draw pictures. This fund is for those contributors who do not have
their own funds.
We give to Springer
- Free content and transfer copyright so that they can legally publish the content. I am assuming there is no royalties involved in a community written book.
- Word of mouth marketing.
- Use our own funds for other expenses.
- Our university or companies resources.
What are the possible deals we could have:
- Status Quo. Springer publishes the book and sells them. Takes the
copyright and does not provide free electronic copy. In future, if
Springer wants, makes more money from electronic copy too.
- Reinhard Diestel model. Provides free searchable and hyperlinked
electronic edition. A user can't conveniently print the pages.
- Springer publishes the book and sells them. Takes an exclusive
time bound license, say one year. After one year, Springer still keeps
the exclusive license on the paper publishing, but we could put the
free electronic copies on our webpages.
- Springer publishes the
book and sells them. Takes the exclusive right to publish the book in
paper format — that's all it needs to legally publish the
book. We keep all other rights. We put the book in electronic format
on our webpages or at some cheap servers.
Note that in all the above 4 options Springer is still getting
something for free — the content. So it still is a good deal for
Springer. 1. is the best deal for Springer. The only reason Springer
could insist on 1. is because we do not insist with unity (Reinhard
probably insisted very hard). If we insist then we could possibly get
them to agree on 4. It is an irony that this book is about Game
Theory, and the game theory principles are not used to get a better
deal. Mohammad suggested that even if Springer wins on getting the
first deal, we could still put our chapters on our webpages. This does
not make sense because of three reasons. First, there are going to be
cross-references. Second, the chapters together provide a synergy and
that's the reason we all agreed to put our chapters
together. Third, if we could all put chapters on our webpages then why
can't we compile them together and put on a single webpage. A book
is more than the sum of its chapters. A question which is typically
raised about free electronic version is the following. If people could
download the book for free then why would they buy from Springer? I
think people would still buy, libraries would buy, professors would
buy and anybody who needs to read a significant part of the book would
buy. Still, for a moment let us assume that people won't buy the
paper book in the presence of a free electronic version. In this case,
it simply means people want only the free electronic version and not
the paid paper version. That is having only the electronic version is
what everybody desires. Then, under this assumption, why even deal
with Springer?
Because, as mentioned above, Springer provides some value. We could
still avoid Springer and create these values ourselves. We anyway will
be spending couple of thousand hours on this book (my experience on
working with Vijay is that it takes at least few hours per
page). There are at least two ways to avoid Springer.
- We go to a small publisher and get the book published. Transfer the exclusive right to publish the book in paper format. We keep all other rights.
- We publish only the electronic version.
What role would Springer play?
-
Springer does the marketing. We will discuss this later to see how
we could do the marketing ourselves.
- Springer provides the brand
name to sell the book. I think the brand name of the editors and the
authors is much more in this case. This is also the case with any good
book written by a community.
- Springer provides the brand name to
make the line related to this book in our resume a bit bolder. First,
most authors contributing in the book already have enough lines in
their resume that they can do with one fewer line. Second, this line
is minor for a community written book. Each person contributes a
chapter, may be equivalent to writing one or two journal
papers.
- Springer prints and binds the book. I do not know how much
it costs to print and bind the book. "The Search" by John
Battelle is a three hundred page hard-bound book and available at 16
bucks at Amazon. Well The Search probably will sell more than this
technical book. But it shows that $40 for Algorithmic Game Theory
could very well be an optimum profit making point for Springer rather
than a favor as they want to portray to us. A small publisher would be
able to beat that even in the presence of competing free electronic
version.
- The last is the peanut financial support. I am sure we
could arrange $2000 bucks without Springer. Even if we fail, grad
student would be happy to contribute this for a credit. If I do not
personally have time to draw pictures, then I do not mind having a
co-author who does that for me. A picture is worth thousand words. If
I am claiming authorship for writing thousand words then anybody who
draws pictures deserves the equal credit.
So the only value Springer
provides is marketing. There are various ways we could do that too.
- We create a pamphlet and a poster which we distribute to the program chair of various conferences.
- Put the electronic version at one place. Let each of the
contributor links to it. If there are fifty links from places like,
Cornell, Georgia Tech, Stanford then on searches related to the
keyword in the book, the book should show up at the top.
- Let Citeseer crawl the book, let Google crawl the book, let us upload it on Wikipedia.
- Even if it is not sufficient then we could market for money via
search engine paid listing. We could raise the money by having only
one or two ads in the book, let us say in the content and index
pages. If we have an electronic version we could even have Google
Adsense ads at the book download page. Certainly Google Adsense would
put ads for academic people. In this case, if we are anyway buying
something we could buy through those ads.
One question which one could raise is that many people in the world
still live on the other side of the digital divide. But such people do
not have $40 bucks either. The solution for them is to have a
publisher in India or China to publish this book and sells to these
people.
Pre-bottom line is we give more to Springer than it is giving back in
return. Game theoretically it is not a fair solution and we could do
better. I am not sure whether there is any electronic publishing deal
which the editors of this book have with the publisher, if they had
then they probably would have told me. In any case this posting is
about many others future books which will be written
co-operatively. Bottom line is, any book which is not written for
money must be available free of charge in an electronic format.