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THE CLOTHES, THEY MAKE HIM

The State Of The Menswear Union

13 diggs Racked Style Culture Long Reads 2h

What men are wearing, how men are shopping, and why everyone’s getting in on the action now.

A CLOCKWORK ORANGE

A History Of Fake Tanning

11 diggs Racked Style Culture Human Nature 1d

In the 2000s, the spray tan ruled us all.

JAMBA JEWS

Meet The Hasidic Jews Behind This Bikini Brand

30 diggs Racked Style Beliefs Culture 1d

Beach Gal’s founders have an unorthodox background.

THE SECOND HAPPIEST PLACE ON EARTH

The Store Selling Pieces Of The Magic Kingdom

21 diggs Racked Culture Business Curious Long Reads 1w

Just outside of Disney World lies the Theme Park Connection, a magical place where one can buy odds and ends scavenged from the house of mouse.

IT'S E-Z, NOT HARD

The Case For The American Mall

40 diggs Racked Business Economics Long Reads Style 2w

Malls aren’t dying. They’re changing.

HIGH FASHION

A Look At Flight Attendant Uniforms Through History

20 diggs Racked Style Culture 2w

A new exhibit at SFO examines flights of true fancy.

RIDING POLO

Ralph Lauren’s American Dream

22 diggs Racked Style Business Culture Long Reads 3w

The iconic brand is struggling. How did we get here, and what happens next?

NOT LINGERING AROUND

The Rise And Fall Of The Victoria’s Secret Catalog

37 diggs Racked Style Business 3w

In 1997, Victoria’s Secret was sending 450 million catalogs a year and seeing a return of $661 million in mail-order sales alone. Now, the lingerie giant is axing the nearly 40-year-old mailbox staple.

AT ANY SIZE?

In Between Plus Size And Sample Size, There Are Millions Of Women

8 diggs Racked Style Business Culture Human Nature 4w

The average American woman is a size 14. Why don't we see her?

RED LETTER DAYS

Reign, Supreme

31 diggs Racked Style Business Culture Long Reads 4w

How Supreme became the most influential streetwear brand in the world.

SMELL RAISER

Scents And Sensibility

37 diggs Racked Culture Business Curious Long Reads 5 Jul

This deep dive into Yankee Candle is silly, smart, and surprising.

WEARING YOUR EMOTIONS ON YOUR SLEEVE

Sad Girl Fashion

28 diggs Racked Style Culture 1 Jul

When you can't say it out loud, why not wear your heart on your T-shirt?

JET TREND SETTERS

How Did Celebrity Airport Style Become A Thing?

15 diggs Racked Style Culture 30 Jun

How did they make it a place? Who made it a place? Why did they do that? The answers to these questions are, in short, that airport photography is easy to take, cheap to buy, and safe for everyone involved.