Latest SEO News

Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project. The post AMP: Above and beyond appeared first on Search Engine Land.

Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He'll be participating in a Google Squared webinar tomorrow (June 30), looking at how to drive a culture of innovation in your company.

Global Marketing News - 29th June 2016 New rules for Chinese search engines revealed The Chinese internet regulator has introduced new rules governing how search engines must operate in the country. The new rules state that search engines must provide "objective, fair and authoritative results",

What does link-building look like right now? What tactics work? Is it all about quality content or do more shady tactics still get results? Glen Allsop of ViperChill posted another excellent article recently, distilling the findings from his own manual analysis of 1,000 search results .

Google users are receiving notifications that a new web portal has launched which, among other things, allows you to control the types of ads you see online. The post Google Will Let You Choose the Types of Ads You See Online by @SouthernSEJ appeared first on Search Engine Journal .

If you're a writer, you might have heard this most of your life: People don't make a living writing. You should find something practical to do with your life. Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignments, clients who don't pay, disdain for our craft,

I know. It's the 21st century equivalent of '8 minute abs'. But bear with me on this' Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning,

Adding a clear call to action may increase your conversion rate, find out 24 more conversion rate ideas to make you site a conversion machine. The post 25 Proven Ideas to Make Your Site a Conversion Machine by @shane_barker appeared first on Search Engine Journal .

You're probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns. One of the things it provides is guidance on the volume of searches for any given query.

Here are some of the guiding principles that drive the most impact for B2B online marketing, along with some tools of the trade that make things easier. The post How to Craft an Effective B2B Online Marketing Attack Plan by @osbennn appeared first on Search Engine Journal .

Thirty eight percent of shoppers start with Amazon, 35 percent start with Google. The post Survey: Amazon beats Google as starting point for product search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Posted by Karen Greenleaf and Jenny Tolan, Chromebooks for Education team (Cross-posted on the Google for Education Blog .) Editor's note: Earlier today we announced four new ways to help teachers engage their students using Google tools.