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Latest Articles
Skip carouselMar 23 20174 minutes
Three Winning Plays for Marketing Measurement Madness
Every March, we welcome the madness of the National Collegiate Athletic Association's Division I Men's Basketball Tournament. No matter if you're a die-hard hoops fanatic or you are simply picking teams based on your favorite college mascot, we turn
Coke Global CMO to Depart Amid Leadership Changes
Coca-Cola Co. Global Chief Marketing Officer Marcos de Quinto, who led a significant marketing overhaul of the company's flagship soda brand with the 15-month old "Taste the Feeling" campaign, is leaving the company as the beverage giant overhauls it
Mar 23 20174 minutes
Marketers Halting YouTube Buys Puts Pressure on Media Shops
The move by major marketers like AT&T, Verizon, Johnson & Johnson and GlaxoSmithKline to halt spending on YouTube due to ads running next to unsafe content is pushing media agencies to pressure Google to create a safer environment for advertisers.The
Mar 23 20172 minutes
Brand Safety Issues Go Way Beyond YouTube, Says Advertising Week Europe Panel
AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week E
Mar 23 20179 minutes
Why Power Brings Out Your True Self: Are you a tyrant or a servant?
At the 2012 Democratic National Convention, Michelle Obama told the crowd, “Being president doesn’t change who you are. It reveals who you are.” Growing up, Michelle said, she and Barack learned important lessons from their families about “dignity an
Mar 22 20171 minute
J&J and Verizon Join Major Marketers Suspending YouTube Advertising
Johnson & Johnson has suspended its YouTube advertising globally, joining a growing group of advertisers and agencies stepping back from the dominant video platform over ads' proximity to hate speech, terrorist propaganda and other objectionable cont
Mar 22 20174 minutes
Lowdown: What You Should Know About E-commerce Trends in Beauty, Personal Care
The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.E-commerce is big in beauty, but not so much yet in personal care, according to research
The Secret Lives of Industry Influencers: How Your Colleagues Spend Their Off-Hours
Between meetings, pitches, phone calls and flights, it's hard to get to know your peers beyond business talk. But perhaps you should start taking the time to ask more questions outside of work, because it turns out that adland is full of people with
Mar 22 20173 minutes
You Can Support Science and Push Back Against the Anti-Science Agenda: Here’s How
Dazed and confused is not a phrase typically used to describe scientists, yet many of us are feeling that way in the wake of the dramatic policy changes implemented in the first few months of the new government administration. A seemingly endless flurry of executive orders impact everything from what science is funded, what government […]
Mar 21 20172 minutes
Swapping Ski Audiences: K2 Gives Retailers Access to Its Visitors
Ski and snowboard maker K2 Sports is giving its retail partners a new ability to reach people who are interested in its products such as Super Charger skis or Bottle Rocket snowboards.In December, the company, which also makes snowshoes as well as ic
Mar 21 20173 minutes
Study: Viewability Matters, But Likeability Matters Even More in Online Video
Ad viewability matters when it comes to generating sales with online video, but not as much as whether the ad is likable. That's according to a study of Kellogg Co. brands by Nielsen Catalina Solutions to be presented Tuesday at the Advertising Resea
KFC U.S. CMO Kevin Hochman Promoted to President and Chief Concept Officer
Kevin Hochman, who helped lead KFC's U.S. turnaround as its chief marketing officer here, has been promoted to president and chief concept officer of the chain's U.S. business.He succeeds Jason Marker, who had been KFC U.S. president for three years
Mar 21 20171 minute
Post-it Parent 3M Names Venables Bell Creative AOR for Consumer Business
3M has hired Venables Bell & Partners as its creative agency of record for the company's global consumer brands, such as Post-it and Scotch.The company issued a review at the end of last year, which was supported by consulting group SRI. When the rev
Mar 21 20177 minutes
How REI’s Co-op Retail Model Helps Its Bottom Line
An interview with the company’s CEO, Jerry Stritzke
Mar 20 20172 minutes
YouTube Clears Up Metrics Mess by Focusing on These Three Stats
YouTube is looking to clear up some of the metrics mess for advertisers by focusing its attention on three data points: Unique reach, watch time and audibility.These are the keys to a full understanding of how a YouTube campaign performs, and the sit
Mar 20 20172 minutes
How Brands Demanding Safety Could Curtail YouTube Ad Sales
Advertiser angst -- and an eagerly vigilant European media -- will put a squeeze on YouTube's ad sales potential over the coming months, according to a prominent analyst.Brian Wieser of Pivotal Research Group said that concerns over brand safety on Y
Mar 20 20173 minutes
A Brave New World
In business, the dichotomy between winners and losers is growing starker each year. Fortune 500 companies in the retail and consumer packaged goods industriesonce the bedrock of the marketplaceare hemorrhaging customers and sales, unable to keep pace
Dick's Pushes Digital This Spring But Expect to see More Private Label Marketing
In its new spring campaign "Always Open," Dick's Sporting Goods features potential shoppers browsing its mobile app during downtimebefore a college lecture, commuting home on the bus and in a locker room before a sports event.The new campaign is mean
Mar 20 20173 minutes
'Take It or Leave Its' or 'So Whats' Would Help Internet Brands
Do you think there's any correlation between a less-than-robust economy and marketers' increased reliance on digital commerce and advertising?The 21st century hasn't been very cooperative so far. David Brooks, columnist for The New York Times, says t
Mar 20 20171 minute
The Scarcity Trap: Why We Keep Digging When We're Stuck In A Hole
When you really need something — whether it's money, food, or even time — it can be hard to focus on anything else. Researchers call this scarcity, and say it can affect many aspects of our lives.
Mar 17 20173 minutes
Havas Freezes All Google and YouTube Ad Spend in the U.K.
Havas Group U.K. has decided to halt all ad spending on Google and YouTube after ads for its clients appeared next to "questionable or unsafe content" online."Havas Group U.K. has taken the decision on behalf of its U.K. clients, which include O2, Ro
Mar 17 20173 minutes
How Toys R Us' New CMO Plans to 'Unleash the Magic'
After 13 years at PepsiCo, Carla Zakhem-Hassan traded soft drinks for toys last month when she joined Toys R Us as exec VP-global chief marketing officer. Ms. Hassan, who is tasked with managing media budget that measured around $60 million last year
Mar 16 20172 minutes
Ad Costs May Vary for Fast Food and Retailers for xAd's Location Data Model
In the past couple years, advertisers have looked to location data firms such as Placed, NinthDecimal and Arrivalist to verify whether people visited their stores, restaurants or auto dealerships. Today, digital ad firm xAd went another step by intro
Mar 15 20172 minutes
Crafty Retailer Jo-Ann Fabric Aims to Retarget Its In-Store Wi-Fi Users
Jo-Ann Fabric and Craft Stores wants to retarget its in-store Wi-Fi users with ads served online. The craft supply and fabric seller recently enabled Wi-Fi in all of its 850 stores across the U.S., something the firm considers "table-stakes" for any
Mar 15 20175 minutes
Lowdown: The Story Behind Miller Lite's New Tagline
The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.Miller Lite has cracked open a new tagline -- "Hold True" -- but will continue its produ
Mar 14 20171 minute
Last Chance to Score Your Webcast Invite: How Brands Can Restore Credibility in Our 'Fake News' Times
UPDATE: Time's running out to score your invite to this exclusive webcast.Ad forecasters have been citing uncertainty due to political changes as a primary reason for slower growth in ad spending in 2017. The political environment is influencing all
Mar 14 20171 minute
Transparent Media Names Publicis Veteran Brandon Starkoff CEO
Transparent Media Partners has named Brandon Starkoff, a 16-year Publicis veteran, as its CEO and managing partner, effective April 3.Andrew Swinand founded the independent marketing technology consulting shop last February to help clients "navigate
Mar 13 20172 minutes
The Latest Couponing Device: Your Car
Drivers in General Motors vehicles such as the GMC Sierra or Chevy Malibu featuring the OnStar system can use it for navigation, hands-free phone-calling -- and deals on snacks. The automaker's platform knows what type of vehicle its opt-in users dri
Mar 13 20172 minutes
Hot Job Alert: CMO Mary Beth West Leaving JC Penney
After just two years, Mary Beth West is leaving the department store sector and returning to food. Ms. West, who has served as exec VP-chief customer and marketing officer at JC Penney since June of 2015, is joining the Hershey Co. as chief growth of
Mar 13 20172 minutes
Grey Named AOR for Tumultuous Applebee's Business
Applebee's, which saw the resignation of its president this month as sales continue to drop, has selected Grey as its advertising agency of record for North America, an appointment that comes as the restaurant sets out to fix every aspect of its busi
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