Search and Filter
comScore Q1 2016 Advertising Benchmarks
This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges. Read more
The Impact of Advertising on Audience Behaviour: A News UK Case Study
Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluating the full effect of online advertising. Read more
comScore and Facebook Partner to Deliver Clients Viewability Insights
comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and display campaigns running on Facebook on both desktop and mobile platforms. Giving clients access... Read more
comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video
Today, comScore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency and GRPs – has been granted accreditation by the Media Rating Council (MRC). Read more
Combating Fraud to Drive ROI: A Kellogg and Krux Case Study
In this case study, learn how Krux and comScore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend. Read more
Campaign Viewability Optimisation: An Auto Manufacturer Case Study
In-Flight Optimisation Increases Publisher’s Viewability by 86% for Auto Manufacturer’s Ad Campaign Read more
In-Geography Campaign Validation: A comScore Case Study
How comScore recovered value from ads that missed their geographic mark. Read more
comScore and Opera Mediaworks Receive Advertising Research Foundation’s David Ogilvy Award
comScore (NASDAQ: SCOR) announced today that the company was awarded a David Ogilvy Award at Advertising Research Foundation's (The ARF) Re:Think 2016 conference. comScore and client, Opera Mediaworks, received a gold award in the mobile insights category for joint research entitled, “The Impact of Native Mobile Video Ads on Key Brand Metrics.”... Read more
Adobe and comScore Advance Digital TV and Ad Measurement
At Adobe Summit, Adobe (Nasdaq: ADBE) and comScore (Nasdaq: SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This new partnership will deliver consistent, cross-device audience measurement of video and ad content, providing advanced insight into consumer viewing behaviors... Read more
comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.
comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms. View