AdWords Help
AdWords Help
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  • Setup and basics
    • Your guide to AdWords
    • AdWords basics
    • Create ads and campaigns
    • Choose where and when ads appear
    • Find out if your ad is running
    • Account administration and security
    • Glossary
  • Manage ads
    • Ads and approvals
    • Campaign settings
    • Budgets and bids
    • Keywords
    • Ad placements on websites
    • Reach your audience
    • Multiple or large accounts
  • Measure results
    • Connect your goals to data
    • Find and run reports
    • Understanding your data
    • Track sales and other conversions
    • Google Analytics and AdWords
    • Common reporting issues
  • Billing
    • Payment methods and settings
    • Basic billing tasks
    • Promotions and coupons
    • Refunds and adjustments
    • Taxes
    • Issues with payments and charges
  • Learn
    • Your guide to AdWords
    • New AdWords features
    • Account walk-throughs

Welcome to the AdWords Help Center

Setup and basics

Your guide to AdWords
AdWords basics
Create ads and campaigns
Choose where and when ads appear
Find out if your ad is running
Account administration and security
Glossary

Manage ads

Ads and approvals
Campaign settings
Budgets and bids
Keywords
Ad placements on websites
Reach your audience
Multiple or large accounts

Measure results

Connect your goals to data
Find and run reports
Understanding your data
Track sales and other conversions
Google Analytics and AdWords
Common reporting issues

Billing

Payment methods and settings
Basic billing tasks
Promotions and coupons
Refunds and adjustments
Taxes
Issues with payments and charges

Learn

Your guide to AdWords
New AdWords features
Account walk-throughs

Get started with AdWords video tutorials

  • Online marketing basics

    Make sure you're equipped to invest your advertising dollars wisely and reach your goals.

  • Create a campaign

    Build an AdWords campaign specific to your business goals with this interactive video guide.

Grow your skills with AdWords education

  • Your guide to AdWords

    Start off right with our step-by-step guides.

  • Google Best Practices

    Learn Google's official best practices on AdWords. See the full collection which features actionable tips to help form the foundation of your paid search strategies

AdWords policies and known issues

  • AdWords Policy Center

    See the policy requirements for your ads, sites, and keywords.

Other resources

  • Tour your account

    We'll show you the five key things all new advertisers should know.

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