Trigger Automated Email with Threads

Strengthen customer engagement, retention, and loyalty with hyper-relevant, 1-to-1 messaging.

Triggered emails are one of the most powerful ways companies can meaningfully connect with customers. With that in mind, SendGrid created Threads, an extremely flexible and powerful way to engage customers by building automated workflows to send personalized triggered emails.

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Benefits

Elevated Engagement

Increase conversion goals and marketing ROI by delivering highly targeted, relevant, and timely messaging to high-potential recipients. With Threads, you’re communicating with your customers at the right time, with the right message.

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Team Empowerment

Marketers will enjoy unprecedented autonomy and developers will see their efforts streamlined. After the developer defines triggers by adding simple code to their web or mobile app, marketers can leverage our easy-to-use user interface to easily create and manage workflows without code.

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Simplicity and Endless Flexibility

Take advantage of our intuitive interface to easily design and manage workflows to optimize your messaging. Define nearly any action on your site or within your application as a trigger to tailor your messaging to uniquely reflect your business needs.

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Fast, Simple Integration

Start tracking user behavior using Segment.com without writing a single line of code. Or, use our simple Javascript library to send events directly to Threads.

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Workflow Automation

Automatically capture user profiles in real time as they engage with your site. Then use the workflow engine to design a triggered message series that will automatically send based on user actions or traits.

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Insightful Reporting

Leverage powerful A/B testing to explore multiple variations and optimize user behavior. Set custom goals to see which workflows are most effective based on your objectives.

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Limitless Segmentation

Engage with users based on any behavior or user trait you choose to track on your site or within your application.

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Robust API

Build powerful custom integrations between your software and Threads.

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Powered by SendGrid

Threads is built on top of our leading cloud-based email delivery platform, providing you with the deliverability and scalability you need for transactional, marketing, and automated email. And you can count on our 24/7 support team to be there when you need us.

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This product makes sending, customizing, and A/B testing triggered emails a breeze compared to building a similar product in-house. The Threads team is also incredibly responsive and is always willing to offer individual help whenever we have questions. Anna Sergeeva, Instructables
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