Hundreds of intricate concepts and countless rounds of back-and-forth revisions would soon follow, but when Rodney Richardson – Founder and Principal of RARE Design – sketched a preliminary concept of Sacramento’s new logo, he didn’t realize he’d inadvertently found exactly what he and Kings decision-makers were seeking. The powerful, all-encompassing symbol invoked a deep sense of nostalgia while reinvigorating a heritage that had long distingui...