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Shared publicly -Conversion Rate Optimization Tips - http://gplus.ly/2b5YYRS
The term #conversionoptimization refers to the ability for your website to convert visitors to your website into leads, whatever form those leads might be to you.
It could be direct sales, or email list subscribers, contact information, e-books, or even just clicks to read your blog articles. Savvy website owners think about the way their website functions and try and determine new ways to improve their success rate at converting traffic to goals.
An article recently in +Moz by +Larry Kim (who is incredibly savvy when it comes to all things internet marketing) suggests a few conversion rate optimization tips that can help you get in the right mindset for improving your conversion rate.
Brand familiarity is ridiculously important
One thing you can't control with on-page CRO is brand awareness. People who are familiar with your brand are more likely to sign up or purchase your product or service.
At Wordstream, we looked at conversion rates, comparing those who were familiar with the company (repeat visitors) versus those who were not and found that repeat visitors were around 2–3x more likely to convert.
Granted, this isn't a perfect measurement of who is familiar or not familiar with your brand. Someone who appears to be a new visitor might already have been exposed to that brand.
Regardless, brand affinity and recall clearly has a huge impact on CRO. This is where the highest leverage is.
Check out the link above to the article on the Moz blog we guarantee you'll learn something!
#digitalmarketing #CRO #contentstrategy
The term #conversionoptimization refers to the ability for your website to convert visitors to your website into leads, whatever form those leads might be to you.
It could be direct sales, or email list subscribers, contact information, e-books, or even just clicks to read your blog articles. Savvy website owners think about the way their website functions and try and determine new ways to improve their success rate at converting traffic to goals.
An article recently in +Moz by +Larry Kim (who is incredibly savvy when it comes to all things internet marketing) suggests a few conversion rate optimization tips that can help you get in the right mindset for improving your conversion rate.
Brand familiarity is ridiculously important
One thing you can't control with on-page CRO is brand awareness. People who are familiar with your brand are more likely to sign up or purchase your product or service.
At Wordstream, we looked at conversion rates, comparing those who were familiar with the company (repeat visitors) versus those who were not and found that repeat visitors were around 2–3x more likely to convert.
Granted, this isn't a perfect measurement of who is familiar or not familiar with your brand. Someone who appears to be a new visitor might already have been exposed to that brand.
Regardless, brand affinity and recall clearly has a huge impact on CRO. This is where the highest leverage is.
Check out the link above to the article on the Moz blog we guarantee you'll learn something!
#digitalmarketing #CRO #contentstrategy
Stuck in a CRO rut? These brilliantly straightforward tips will fundamentally change your conversion rate optimization strategy.
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