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Shared publicly -From Insight to Action: How Data-Driven Marketing is Supporting Big Decisions
#marketing #measure #analytics
"Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions."
#marketing #measure #analytics
"Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions."
Today's leaders in marketing and analytics are ignoring hunches and using advanced technology and machine learning to increase speed to insight and action.
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