Merchant Tools
Please refer to the desktop version of our website for buttons & mark specification, guidelines and assets.
Button guidelines
The Pay with Amazon image library is designed to match the latest styles used by Amazon.com. As Amazon.com's style evolves, so too will Amazon Payments'. For this reason, along with technical and security considerations, please render images according to our integration guides.
Adding Pay with Amazon buttons on your site
The Pay with Amazon button should be placed where the checkout button is offered on your site or app. This may include the shopping cart, a login page offered near guest checkout, as well as the shipping/billing page(s) as a last chance option. We also recommend that you display a small acceptance or payment mark on your home page, footer, and wherever you display other payment marks to build trust and encourage your customers to checkout. Review the UX best practices guide to help with your button placement. Learn how to implement the Pay with Amazon buttons to your site.
Shopping Cart
Position our button closest to your checkout button. The checkout button in shopping cart pages is typically found to the lower right of the cart contents. Pay with Amazon should be placed just below it. If you haven't already, consider including a redundant button at the upper right for cases in which the lower button can't be seen without scrolling.
Login Options
Since Pay with Amazon allows your customers to checkout without creating a site-specific account, we recommend offering it as an alternate option to checkout as a guest.
Shipping/Billing
For customers who fast track to checkout, we also recommend offering Pay with Amazon on your full shipping/billing form page. This page, with its lengthy form, often has the highest drop-off rate. Pay with Amazon helps alleviate the work of all that typing, making it easier for customers to complete their purchase.
Button specifications
Please refer to the Pay with Amazon Image Library for acceptance marks and to see all the button variations.
Use is subject to the our trademark and usage guidelines.
Color Options |
Size |
Gold - recommended
Use the gold button to take advantage of the trust customers have in Amazon. Our research suggests and metrics confirm this button carries a halo effect that extends our trust.
Gray - first alternate
This is good too. Our brand research tells us that the Amazon favicon is just as recognizable as the full logo. And the gray button is seen throughout the site generally connoting a secondary option.
Ink - second alternate
If your site pushes the envelope with a modern sleek, high contrast aesthetic, this button could be right up your alley. This style is used only sparingly on Amazon.com but it's highly visible as the all important search button.
Desktop
Touch
Payment marks & buttons
These images are pre-approved for use on your website, provided you do not make any modifications. If you have a use case in which none of the provided images fit, please contact us to work with you on a solution.
To render these buttons, please call the graphic directly from our servers rather than hosting your own copy. This will ensure you always have the latest, most secure version of the button graphic.
For buttons related to your account-based use cases, please refer to the Button Guidelines.
Acceptance Marks
@1x: 37 x 23 px |
@1x: 60 x 38 px |
@2x: 74 x 46 px |
@2x: 120 x 76 px |
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Desktop Buttons
@1x: 148 x 30 px |
@2x: 296 x 60 px |
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@1x: 72 x 30 px |
@2x: 144 x 60 px |
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Touch Buttons
@1x: 200 x 45 px |
@2x: 400 x 90 px |
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@1x: 90 x 45 px |
@2x: 180 x 90 px |
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Use is subject to the our trademark and usage guidelines.
Marketing guide
Welcome to the community of merchants offering Pay with Amazon. Promoting our service can result in higher conversion rates, increased LTV and new customers. To ensure you make the most of your new payment option, we suggest using marketing activities to drive adoption of Pay with Amazon. Whether it’s adding messaging to your site, proactively reaching out to your customers or purchasing placements on Amazon to generate new business – on this site you’ll find recommended marketing programs and ready to use content.
First, we recommend optimizing your check out flow and how Pay with Amazon is integrated with your site. For more information see our UX Best Practices Guide.
Web Banners and Logos for Your Site
Display the Pay with Amazon logo
Include the Pay with Amazon logo on your website wherever you feature payment providers and in a prominent location your homepage. A selection of approved payment graphics can be found above.
Provide your customers additional information by adding hover-over (tooltip) copy to briefly explain the benefits of Pay with Amazon and how it works.
Hover-over copy:
- Option 1: Pay now using the payment and delivery information stored in your Amazon account.
- Option 2: Are you an Amazon customer? Pay now with address and payment details stored in your Amazon account.
- Option 3: Are you an Amazon customer? Pay now with the details stored in your Amazon account.
Place banners on your website
Banners on your homepage and throughout the shopping experience drive awareness of the benefits of completing a purchase using Pay with Amazon. Use hover-over (tooltip) text to tell a complete story. We have banners available with dark and light backgrounds in a range of sizes. Copy focuses on the consumer benefit of time saved by using Pay with Amazon. Compete sets of both designs can be downloaded below:
Header banners ideal for your checkout page can be downloaded here:
Banner hover-over (tooltip) text
- Option 1: Pay with Amazon using payment and delivery information stored in your Amazon account.
- Option 2: Are you an Amazon customer? Pay now with address and payment details stored in your Amazon account.
Email Your Customer Base; Engage on Social Media
Email your customer list
Chances are many customers who shop your site already have an Amazon account. Getting them to use Pay with Amazon is as simple as letting them know it’s available on your site. The email copy below is approved and ready to send to your current customers.
Headline
- Option 1: Speed through checkout, Pay with Amazon
- Option 2: Now accepting Pay with Amazon
Body copy
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Option 1:
Pay with Amazon makes shopping a little easier by letting you use credit card and shipping information stored in your Amazon account to complete your purchase on (Merchant Name). Pay with Amazon is another way we can help you to safely and securely shop online.
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Option 2:
We’re excited to announce that [Company Name] now accepts Pay with Amazon! Here’s how you benefit:
- Access your preferred payment and shipping information already stored in your Amazon account.
- Use Login with Amazon to easily sign up on our site and receive our monthly newsletter / special deals.
- Your qualified purchases are covered by Amazon’s A-to-z Guarantee.
Get started today. (hotlink to your homepage)
Social media communications
Let your online community know you offer a new payment option via blogs, Twitter, Facebook, etc. Our preferred hashtag is #AmazonPayments; you may also direct public tweets to us by starting your tweet with @AmazonPayments.
Approved Twitter and Facebook assets:
Shopping on @[Your Company Handle] just got easier! Introducing Pay with Amazon (link to where??) #AmazonPayments
Good news! You can now login and pay with your Amazon information on @ [Your Company Handle]
Get what you want, and get on with your life! @[Your Company Handle]
Participate in Case Studies and Testimonials
We are always looking for success stories to share with our customers and sellers. Case studies and testimonials are a great tool to showcase your business success, relationship with Amazon Payments, and customer feedback. If you are interested in discussing this further, please contact your Amazon Payments account manager.
Approvals and questions
All marketing materials must be approved by Amazon Payments. For approval requests, help with content, or general marketing questions, please contact your Amazon Payments Account Manager or contact support.