Jan 21, 2016
Category: News
[Study] AdRoll’s 2016 Marketing Research Report Finds 66% of Marketers Plan to Increase Programmatic Ad Spend
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Today AdRoll published its 2016 State of the Industry Report, a survey of 1,050 global marketers that offers their perspective on the changing advertising and marketing landscape. The in-depth annual report gives unprecedented insight into how marketers see the future of programmatic advertising, retargeting, email...
Jun 16, 2016
Category: Best Practices
How Ad Size Influences the Performance and Reach of Your Campaign
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Ad sizes don’t make for gripping water-cooler talk—even at AdRoll—but they have a tremendous impact on the performance and reach of all display advertising campaigns. Over the last few years, we’ve changed our recommended ad sizes to encourage a bundle that best balances reach and...
Jun 16, 2016
Category: Product
AdRoll + HubSpot: Making the Age of Mad-Tech a Reality
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A marketer’s customer data is their most valuable asset. We know from working with over 25,000 marketers, though, that this customer data often lives in disparate places—like lead-generating advertising and marketing automation software—and is greatly underutilized, too. We’re making it easier to connect the dots...
Jun 14, 2016
Category: Product
Bring the Art & Science of Display to Email
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Since launching our programmatic email product SendRoll in March, we’ve grown from 700 customers to more than 4,500.
Jun 7, 2016
Category: Best Practices
Customer Corner: Mastering the A.R.T. of Marketing Furniture in a Digital-First World
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How can brick-and-mortar retailers use their customers’ true desire to buy locally while offering the convenience and excitement of an ecommerce store?
Jun 6, 2016
Category: Australia
Life at AdRoll: A Day in the Life of an SDR
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Chase is a member of AdRoll’s outstanding SDR team based in Sydney. We caught up with Chase to find out how he does it all...
Jun 6, 2016
Category: News
AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards
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AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...
May 25, 2016
Category: News
FBX to Close in November—AdRoll Campaigns on Facebook Will Continue As Usual
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Earlier today, Facebook announced that it would be closing Facebook Exchange (FBX), its real-time bidding inventory. While FBX will be sunsetting November 1, 2016, AdRoll clients will not have to take any action, and your campaigns will continue to run as normal. FBX was a...
May 19, 2016
Category: Australia
[Australia] End of Financial Year is the Time to Boost Those Budgets
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I’ve worked as an account manager in the advertising industry for five years, and in that time I’ve seen a few trends come and go. Among them are the heightened conversion rates for retail and finance businesses in Australia at the end of the financial...
May 19, 2016
Category: Trends
Q&A: Social Tables’ David Goodman on Display Advertising and the Upside of Ad Blocking
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We sat down with David Goodman, Digital of Marketing Manager at Social Tables, to discuss his experience in digital marketing and lead generation.
May 10, 2016
Category: Product
How to Lock in a CPC Target for Your AdRoll Web Campaign
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We’ve taken a big step forward in making it easier for anyone to launch expertly optimized campaigns that hit your exact performance goals, served up with the transparency and control that you count on from AdRoll.
May 10, 2016
Category: Trends
[Australia] Capturing Online Attention—The Importance of Multi-channel Display Marketing
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The time we spend online is spread across multiple devices, whether on our work computers reading the news or our smartphones scrolling through updates on Facebook’s app. It’s been well documented that we’re shifting our attention from device to device throughout the day. This cross-device reality...
May 10, 2016
Category: Trends
[Guide]: The Blended Attribution Playbook is Out Now
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Attribution’s complexity has left marketers with a lot of unanswered questions. In light of those unanswered questions, we're excited to announce the release of AdRoll's Blended Attribution Playbook.
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