commerce
Mobile Commerce in the Modern World
There’s no question: Mobile commerce matters. In addition to being a significant driver of ecommerce traffic, mobile also accounts for a large chunk of retail ecommerce sales. A growing number of users are also following a cross-device purchase journey, necessitating the... Read more
The Modern Customer Journey: Converting Browsers into Buyers
The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex. Consumers today have far more options for every step of the journey, from initial product research to content consumption and final... Read more
Why Retailers Need to Reorganize for Effective Content-driven Commerce
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new... Read more
Selling the Story: The Content and Commerce Combination
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the... Read more
Forrester Research: Bridge the Commerce/Content Divide - Datasheet
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows — focusing on basics such as PCI compliance and... Read more
Forrester Research: Bridge the Commerce/Content Divide
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI... Read more
Content for Commerce: How to Create Emotionally Engaging Experiences that Convert (June 18, 2014)
In this webinar, featured speaker, Forrester’s leading Content Management Analyst, Alex and Ani’s Vice President of Digital Strategy, Timex's eCommerce Manager & Acquia’s Senior Vice President of Commerce Solutions, dig deeper into the state of Commerce, including: Highlights and key... Watch now
Drive Engagement and Site Conversion in Higher Education
Converge Content, Community, and Commerce In this rapid age of innovation, it is imperative that educational establishments are able to attract and enroll the best prospective students. Once those students have matriculated, institutions need to develop software applications to... Read more
Think Like a Publisher
Turn Your Commerce Site into a Content Machine Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described... Read more
All Commerce Is Social
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building... Read more