Here's how the Asus ZenBook 3 looks next to the MacBook

Asus' new ZenBook 3 is plainly aimed straight at the MacBook's heart; chairman Jonney Shih made multiple comparisons to Apple's 12-inch laptop on stage this afternoon at Computex Taipei, highlighting how the latest Zenbook is thinner and lighter while managing to cram in an Intel Core i7 processor.

Here's how the two single-USB-C-port-only, shallow-keyboarded laptops shape up against each other in the aluminum, as well as a few pics of the ZenBook 3 by itself. It's certainly not an unattractive device, though we'd need more than a few minutes with it to see how it holds up in terms of performance and battery life. Stay tuned for that whenever Asus ends up shipping — all we know right now is that it's planned for Q3.