CMO Council: Marketers struggling to personalize, create real-time interactions
A new study from the CMO Council shows that marketers are facing challenges in personalizing interactions with customers, creating real-time interactions, and shaping customer journeys and outcomes.
Survey: Hubspot is top automation solution in satisfaction, market presence
HubSpot came out on top in a recent survey of marketing automation solutions in both user satisfaction and overall market presence.
The "Winter 2016 Marketing Automation Software Grid" report from G2 Crowd leverages customer satisfaction data reported by authenticated users and vendor market presence determined from social and public data, then combines the scores to categorize each software solution as a Leader, High Performer, Contender or Niche.
HubSpot, Pardot, Act-On, Marketo, Oracle Eloqua and iContact Pro were named Leaders in the report, receiving strong customer satisfaction scores with a large market presence. A total of 14 companies, including LeadSquared, Autopilot and Salesfusion were ranked as High Performers.
Predictive analytics can drive customer engagement
Marketers who leverage predictive analytics tech solutions can put themselves in a better position to connect with buyers at specific points in the customer journey—not just the earliest stages of the funnel.
The "How Predictive Marketing Analytics Boosts B2B Business Performance"report from Forrester Consulting on behalf of EverString polled 150 U.S.-based B2B marketers on how predictive analytics is impacting their businesses.
The survey showed that predictive marketing and analytics use correlates with revenue growth, and predictive marketers are 2.9 times more likely to report revenue growth rates at higher than the industry average than those who don't use predictive solutions.
Have something to say? Join other marketing executives by following FierceCMO on Twitter.
TOP HEADLINES
Editor's Corner
FierceCMO invites you to join our LinkedIn Group
You already know that LinkedIn is among the most powerful and effective social media platforms for B2B marketers, mainly because its business-focused user base speaks your language and is more likely to connect with B2B messages and topics. In response, our team has revamped the FierceCMO LinkedIn Group to create a new, buzzing online community.
SpearMaven launches new account-based marketing platform
Account-based marketing has dominated B2B marketing headlines in 2016, with technology developers big and small launching solutions to help marketers target and engage with the right buyers within a customer's organization. Startup SpearMaven launched its new ABM solution earlier this month, with a focus on helping B2B marketers gain command over the entire account-based revenue cycle from the start.
Report: Q1 2016 email engagement rates high, text campaigns perform well
Despite more emails being sent out now than a year ago, engagement rates for email messages remain high and text message campaigns are performing well, according to a report from Experian Marketing Services.
SalesPredict, TechnologyAdvice team for predictive demand gen tech
The predictive marketing technology solution space has been a busy one this year, and a newly announced partnership between predictive analytics developer SalesPredict and B2B business tech experts TechnologyAdvice will provide marketers with more options for predictive lead generation.
Study: Content marketing a core strategy for most B2B organizations
Content marketing is already a core strategy for a majority of B2B marketing organizations, and those that haven't yet adopted content-driven tactics plan on doing so in the year ahead, according to a new study.
Inside Dell's employee-driven social strategy
Leveraging employee voices to tell a brand's story on social media channels is a great way to get the word out to audiences organically, but it's a lot easier said than done. Dell, however, has been operating a very successful employee-driven social strategy for some time.
POPULAR COMMENT THREADS