It's our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We'll tell the story of why Tim Hortons always chooses brown bricks for their stores and how Levi's accidentally sold underwear to teenagers. Hope you'll join us.
This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. From Microsoft to Hall & Oates, the industry has had its fair share of court battles. Please rise, court is in session.
This week, we explore how Product Packaging influences what we buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging influences you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.
From the first product placement in a movie in 1927, to ET, to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles. We’ll look at the history of product placement, how it evolved, and examples of how it went right - and how it went horribly wrong.
Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative. We’ll tell the story of a city that promised to keep secrets, a state that offered one tourist the job of a lifetime, and a country that benefited from being insulted in a movie.
Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.
