The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more than 5.7 million.
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Snapchat had welcomed Tastemade as one of three new Discover partners just five days earlier, and the company is making the most of it. Twentysomethings sit at reclaimed-wood desks editing together shows such as Hashbrowns and Hashtags, filmed at the huge studio space next door, where DSLR cameras sit propped at 90-degree angles on tripods.
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When Tastemade launched in 2012, YouTube was the only platform the so-called multi-channel network had to focus on. Now, staying ahead requires blasting your content across the dozens of video players battling for market share.
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Snapchat will add three publishers to the app on Thursday, including food and travel network Tastemade, Mashable, and gaming publication IGN.
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How to create a food network for the mobile generation
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Food is a crowded space, but upstart Tastemade has carved out a growing niche for itself with a distributed video strategy atop platforms.
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Since late July, Snapchat has added a number of publishers like BuzzFeed, Mashable, Refinery29 and Tastemade that not only sell ads but also make them, spurring brands like Coca-Cola, Dunkin' Donuts and TV network Pivot to opt for ads that are more native to the mobile app's vertically oriented environment.
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Apple has added three new free channels to the device including Tastemade, an online food and travel network.
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Tastemade capitalizes on our collective addiction to porn. Food porn, that is. Tastemade is a network of foodies that lets users explore grub from around the world through a mix of original content and user-submitted videos.
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Tastemade is one of several venture-backed multi-channel networks (MCNs) which have built their businesses by fostering YouTube channels. While some MCNs focus on selling ads for thousands of channels, or supplying back- end technology support for YouTube creators, Tastemade has aimed toward creating Web video programming franchises–something like a next generation Food Network.
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Food-centric digital media startup also announces plans to release Android app this month
Read MoreTastemade Raises Another $40 Million for Its Booming Food-Video Business
AdWeekDigital food network Tastemade in Santa Monica raises $40 million
Los Angeles TimesFood And Travel Video Startup Tastemade Raises $40 Million From Goldman Sachs, Others
VarietyGoldman Sachs Backs Food And Travel Video Network For Millennials
FortuneTastemade Raises $40 Million From Goldman Sachs To Make Food Videos
TechCrunchVideo Net Tastemade Raises $40 Million From Goldman Sachs, Others
Ad AgeAs the online video world grows, content creators must cast a wide net
Los Angeles TimesFood Goes Mobile With Tastemade
ChaseIn Residence with Tastemade
SmashdHow Brands, Publishers Are Tailoring Their Ads for Snapchat Discover
Advertising AgeInside Snapchat CEO Evan Spiegel's Entertainment Empire
Fast CompanySnapchat Is Adding Three New Publishers — But Won’t Cut Old Ones
re/codeHow upstart Tastemade is taking on food media giants with a distributed video strategy
DigidayFacebook Lines Up 7 Branded-Content Video Partners
VarietyThe Onion and Vice are now making ads with Facebook
WiredApple Adds New Apple TV Channels TED, Tastemade and Young Hollywood
MacRumorsApple TV Adds TED Talks, Tastemade and Young Hollywood Channels
VarietyTastemade Sees Success with Branded Originals
videoinkTastemade named one of the World's Top 10 Most Innovative Companies of 2015 in Food
Fast Company18 Apps All Food Lovers Should Know About
buzzfeed.comSamsung, rivaling Apple, expands vision for developer conference
sfgateA fun way to make video reviews of your favorite hot spots
Cnet.comTastemade’s Fall Lineup Attracts Big Advertisers Without Ad Sales
blogs.wsj.comDas Fernsehen der Zukunft (3): Die neuen Medienmogule
Spiegel.deWith New Funds From TV Companies, YouTube Net Tastemade Adds Shows
Advertising AgeYouTube Network Tastemade Raises $25 Million Led by Scripps, Liberty Media
varietyTasty Funding: Tastemade Raises $25 Million More from Scripps and Moves to Android
recode.netThe Food Network Good Enough for Ryan Seacrest
bloomberg.comAT&T Real Stories: Tastemade
AT&TSteven Kydd - Zeitgeist Americas 2013
YoutubeYouTube hit Tastemade takes viewers on culinary trip
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