The trick use the behaviour of the caret.
Also explained at Long commands split over multiple lines in Vista/DOS batch (.bat) file
The caret is an escape character for the next character, or at the line end it is used as multiline character, but this is nearly the same.
At the line end it simply escapes the next character, in this case the <Linefeed>, but there is a hidden feature, so if the escaped character is a <LF> it is ignored and the next character is read and escaped, but this charater will be always escaped, even if it is also a <LF>.
Now you can understand
set NLM=^
rem Two empty lines are required here
The NLM-Variable contains exactly one <LF> character
But if you try to use it with echo Line1%NLM%Line2 it fails, as the parser stops parsing at a single <LF>.
But this works
echo Line1^
Line2
So you need to add an escaped linefeed into the line, and that is the NL-Variable.
The NL-Variable consists of only three characters.
NL=^<LF><LF>
And if this is expanded creates only one escaped <LF> as the first <LF> after the caret will be ignored.
Btw. In my opinion, it is much easier to use linefeeds with delayed expansion, as there is no need to escape anything.
setlocal EnableDelayedExpansion
set NLM=^
echo Line1!NLM!Line2
EDIT: Append some hints for useful using the <LF>
1) Use it as newline in an echo
setlocal EnableDelayedExpansion
set LF=^
echo Line1!LF!Line2
2) Use it to split commands in a parenthesis block
setlocal EnableDelayedExpansion
set LF=^
(
echo Line1%LF%set x=4%LF%echo !x!%LF%
)
3) Create a (nearly) empty EOL-chararcter in a FOR /F loop,
as <LF> is the line delimiter an EOL of <LF> is the same than an empty one.
FOR /F ^"eol^=^
delims^=^" %%a in (myFile.php) do echo %%a
4) Use LF for splitting text in a FOR /F loop
setlocal EnableDelayedExpansion
set LF=^
rem ** Two empty lines required
set "var=Content1;Content2"
FOR /F "delims=" %%a in ("%var:;=!LF!%") do (
echo %%a
)