Exclusive reporting and analysis
Online lifestyle publisher SheKnows Media Holdings has agreed to acquire StyleCaster, a group of fashion and beauty websites, in hopes of broadening its base of advertisers. SheKnows publishes content about food, parenting and entertainment. By buying StyleCaster, She Knows hopes to attract fashion and beauty advertisers. “StyleCaster has a lot of credibility in the beauty [...]
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Has The Huffington Post been eclipsed by BuzzFeed in the digital ad world? Or did AOL actually steal a giant digital media company at a great price three years ago.
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Millennial Media, an early mover in mobile advertising, is having a really tough time in what has become an intensely competitive market. While the company's second quarter revenue climbed 18% to $67.3 million, that was below Wall Street estimates. And the company's losses are widening, reports WSJ's CMO Today. Millennial CEO Michael Barrett acknowledged during Monday's earnings call that he's disappointed. And with the stock dropping 12% after hours, it seems so is the stock market.
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Twitter's quarterly filing on Monday appears to have revealed some new math involving its user count.
Read More >>Mobile ad network Millennial Media's revenue growth didn't live up to its expectations in the second quarter as the company faced increased competition from rivals such as Google and Facebook.
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There are also myriad reasons why the lack of talent has reached a crisis -other options such as Facebook and Google, a generation that likes to be entrepreneurial and a lack of understanding that ad agencies are a career option. These are the usual excuses. And while much has been written about the fact that this generation isn't driven by money, there are some hard, cold facts that we, as an industry, have to face.
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The scruffy spokesperson for Trivago has a cult following -- and now it's helping build their brand awareness.
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The profitable company has helped transform the media landscape with its focus on lightweight, easily shareable content like lists, Internet memes and funny photos.
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Traditional media companies of all stripes agree that when it comes to national advertiser spending, the June quarter was one to be forgotten. But analysts disagree on whether the weak period represents a meaningful change or is typical of the long term trend in ad growth.
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HP on Monday unveiled a new 30-second spot for the Pavilion x360 -- a notebook that can also turn into a tablet -- made entirely out of Vines, the Twitter-owned looping video platform.
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Samsung is turning to apps and freebies to help maintain its smartphone dominance in Southeast Asia.
Twitter is remodeling the way it charges advertisers, a move designed to court more small businesses in a bid to battle Facebook.
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CBS said its second-quarter earnings fell 7% as the television broadcaster was hurt by weaker advertising revenue and lower television licensing revenue.
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Small-business owners these days are competing for more limited ad space on Facebook—and paying more for ads even if they don't result in sales.
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Sales at Michael Kors Holdings have outpaced competitors for years and its profits have soared. But some on Wall Street worry that the company has expanded too fast and that discounts are rising at department stores.
