PicCollage is one of the world's leading photo apps with more than 120 million users globally. For their first in-app purchase revenue experiment, the PicCollage team wanted to increase visibility and click-rate of its “Remove Watermark” button. To track the success and status of the experiment, PicCollage relied on Flurry’s event reporting, as well as segmentation and funnel analysis in Flurry Explorer.
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To turn downloads into active users, Games2Win actively works on analyzing and improving game interaction. By utilizing Flurry’s custom events, Games2Win found which actions users perform while playing. After diving deeper into their analytics, the company identified ways to help increase content consumption, and eventually user retention.
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Using Flurry Analytics, Nextplus found out that their two largest “churn moments” occur when users fail to acquire a phone number or don’t send a message in their first session. Nextplus deployed Flurry Explorer to better understand these drop-off factors and drive conversion rates for a user's’ first session. By boosting initial engagement, Nextplus also increased long-term user retention.
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For MobiliyWare’s ad-funded game Solitaire, the most important metrics are around engagement: sessions-per-day, session length, games-per-session, and more. To optimize those rates, MobilityWare runs frequent product experiments. The company leverages Flurry analytics to monitor relevant metrics and make data-driven decisions. Through their “Daily Challenge” experiment, MobilityWare significantly increased active user and retention numbers.
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We often make product decisions based on experiments and data analyses. Flurry allows us to measure and improve the app by providing fast and useful data and results. — Angela Ting – Director of Growth and Monetization, PicCollage
Flurry is one of the most trusted and continuously evolving analytics platforms. Its latest addition of Flurry Explorer and real-time data has helped us to boost game performance from day 1. — Gaurav Acharekar, Head of Analytics, Games2Win
Working with Flurry has allowed us to generate complex visual funnels for new features, and measure retention and session data using highly-reliable filtering. In particular, Flurry’s new explorer feature has made this even easier by removing the need for pre-computing segmented user groups. — Samuel Braff, VP of Product Development, textPlus
One of Flurry’s most useful features is the approximate demographic information. Since we’re not collecting PII, having some estimation for age, gender and geo is very helpful. Also, we like Flurry’s ability to compare Retention days with each other. It’s been helpful when looking at Retention-boosting features to see where the most drastic drop-offs occur. In addition, Flurry service seems to be more stable and reliable than others. And it’s free! — Alex Tarrand - Head of Product Management & Live Operations, MobilityWare
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