The Ad Network Insights Report is a new report that offers a data-driven insights to help publishers drive more value from their ad network partnerships.
Insights reflect MoPub platform trends based on MoPub internal data.
We’re pleased to share great campaign results of fashion app Shapely, which recently saw success with video ads on MoPub. Shapely wanted to acquire users at scale who had high lifetime value — a metric …
We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …
Premium programmatic is rapidly growing, and it’s making a particular impact in social and gaming verticals. At the close of 2015, we saw a strong uptick in performance metrics for inventory in these verticals. Let’s …
Programmatic advertising can feel impersonal in nature; after all, it enables ad buying using technology rather than face-to-face negotiation. But it would be a mistake to think that companies that focus on programmatic, like MoPub, …
We’re pleased to share the great results a major automotive brand saw recently with native ads on MoPub. With a goal of driving a targeted consumer audience to local dealerships, the auto brand worked with …
This post is based on information originally shared by MoPub’s Head of Channel Partnerships, John Egan, during a keynote at the 4YFN venue at Mobile World Congress 2016 in Barcelona, and referenced during the Game …
One of our goals at MoPub is to facilitate knowledge sharing between our clients to help you drive better results. Rewarded video ads are one of the most talked about topics among both publishers and advertisers recently because …
We’re pleased to publish the latest Global Mobile Programmatic Trends Report, a quarterly update that takes an in-depth look at trends in monetization and ad performance across the mobile in-app programmatic ecosystem. The report reflects …
Since we released our OpenRTB 2.3 spec last November, we’ve seen partners excited to take advantage of great new features from MoPub, as well as gain efficiencies from the latest standards in the industry. Integrating …
Today we’re happy to share the success of one of our valued publisher partners, MeetMe. MeetMe is a highly rated social networking app for iOS and Android that connects users with similar interests from around …