Marketing Automation At Its Finest

A best-in-class visual workflow builder

Apply tags, send one-off emails or entire campaign sequences, wait for 2 days until the following Tuesday at 11am, branch with if-then logic, and do about 30 other things...all defined visually using the power of Drip’s automation engine.

Learn more about workflows →

Effortlessly capture email addresses

Drip comes with several opt-in form styles. Our built-in form editor lets you customize the styling and choose where and when you want your forms to appear, without writing a single line of code.

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  Widget

  Instantly capture subscribers from every page of your site with our live chat-inspired widget.

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  Embedded

  Copy our HTML form markup and paste directly on your website or retrofit an existing form.

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  Exit Triggered

  Grab your visitors' attention with a well-timed popup as they begin to exit the page.

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  Hosted

  Every form comes with a public hosted version on our website. No coding required.

Tag your subscribers based on their actions

Use our automation engine to apply tags to your subscribers when they perform particular actions, such as visiting a page on your website, clicking a link in an email, making a purchase, or any other custom event you send to Drip. We also support unlimited custom fields (such as "name" and "phone") on all subscribers.

Send targeted emails

There are three ways to send email using Drip:

• Drip Campaigns

  A campaign is a sequence of emails, such as an email course or user onboarding sequence.

• Broadcasts

  A broadcast is an email blast, such as a timely promotional deal or notification of a new blog post.

• One-Offs

  One-off emails are triggered by specific events, such as making a purchase or applying a tag.

Finding just the right group of subscribers to receive your message is simple with our flexible segment builder.

Every email you send is passed through the Liquid templating system, so you can precisely customize the content for each subscriber.

Identify your best leads

Our lead scoring algorithm tracks a number of events to determine which subscribers are most engaged with your content and likely to become customers. Sort and filter by lead score to focus your efforts on your most engaged subscribers.

Automate everything

We have 11 triggers and 14 actions in our automation rule builder. Automations can be used to move subscribers in and out of campaigns, apply tags, record conversions, send them to an another application (like a CRM system), and more.

Track your performance

Drip automatically tracks subscriber activity on your site/in your app along with a number of key performance metrics for opt-in forms and campaigns.

Connect to your favorite apps

Drip natively integrates with dozens of applications and platforms, including: landing page providers, payment gateways, shopping carts, CRM systems, and more.

Keep your list healthy

Subscriber pruning helps you remove subscribers who are no longer engaging with your emails, to keep your cost down and your list quality high.

Send data in and pull data out

We have full-featured JavaScript and server-side (RESTful) APIs, outbound webhooks, and an integration with Segment.com. Check out the docs for full details.