Ads API Frequently Asked Questions (FAQs)

[AdsAPI]

Basics / General

• What information do I need to provide in order to get help on the forums as quickly as possible?
• I am getting rate limited all the time, what am I doing wrong? Can my rate limits be elevated?
• Do you have any officially supported or recommended SDKs/libraries for accessing the Ads API?
• My account has been locked or is marked as ineligible for Twitter ads, what should I do?
• How do we set up an account for testing features that require MACT (Mobile App Conversion Tracking) conversion tracking?

Authorization and Token Management

• What does 401 unauthorized mean and how do I resolve it? How about 403 Forbidden?
• How do I get whitelisted for a particular feature?
• How can I tell if an account has been whitelisted for a feature?
• What is the difference between using advertiser token and ad manager token?
• How do advertisers grant a given level of access?

Campaign Management

• Campaign and line item Limits, what are they?
• Placements: how do ads on / off Twitter work?
• How do we know if an account has MACT conversion tracking setup?

Targeting

• How does targeting work?
• What types of targeting criteria can and cannot be combined?

Tailored Audiences

• How long do tailored audiences take to process? Can my audience be expedited? How long does it take for the size of my audience to be updated?

Analytics/Stats

• What metrics are applicable to an objective?
• What are derived metrics?

Creatives

• What’s the difference between a Tweet and a Promoted Tweet?
• How to attach a card to a Tweet?
• How do I upload and promote a video on Twitter?
• How do I promote my mobile application?
• What is a promotable user? How do I set up a promotable user (FULL or RETWEET)?

Sandbox

• Why is my account ID different in the sandbox? How can I reset the Sandbox for testing?
• Why can’t I use a feature that I am whitelisted for in the Sandbox?

Have questions, feedback or suggestions? Post these in the Advertiser API forums, or Tweet @AdsAPI.