Official Blog
Insights from Googlers into our products, technology, and the Google culture
How not to get tricked: Your favorite online safety tips
October 31, 2013
Whether it’s defending yourself from identity thieves or removing bad software from your family’s computer, it’s important to know how to stay safe online. Over the course of the past few months, we’ve explored
the simple steps you can take
to help keep yourself, your family and the web safer. And in celebration of October's National Cyber Security Awareness Month, for the past 30 days we’ve posted a daily tip on how to
#staysafe
online.
Even though our favorite month of the year is about to end, it’s good to know how to stay safe all year round. Here are the top five most popular tips from the month:
Add 2-step verification to keep the bad guys out of your Google account.
Use a password to secure your router.
Avoid malware—review permissions and ratings before installing a new app.
Think before you share.
Learn how to locate and remote wipe your mobile device in case it’s lost or stolen.
Security and privacy are important and Google provides
tools
to help you protect yourself and your information. For example,
2-Step Verification
adds another layer of security to your Google Account.
Google+ Circles
and
YouTube settings
help you control what you share and keep your information private if you want to keep it to yourself.
Verify Apps
helps protect your phone from malware, and
Android Device Manager
will ring your phone and locate it on a map to help you find your device if you lose it (and remotely delete your information from the device if you can’t get it back).
For more information on how to stay safe and improve your online security and privacy, visit our
Good to Know site
, which has more information and details about Google’s tools and helpful advice on staying safe.
Posted by Diana Smetters, Software Engineer
A few easy tools the whole family will love
July 9, 2013
This summer we’re
posting regularly
with privacy and security tips. Knowing how to stay safe and secure online is important, which is why we created our Good to Know site with advice and tips for safe and savvy Internet use.
-Ed.
Summer is here, and with kids out of school it is a great time for families to explore the web together—from learning what makes fireflies glow to playing online games together. But while there is a lot of entertaining, educational content online, there are also materials I’d rather not see when I’m surfing the web with my family. Google has built a number of tools that parents can use to help keep content they would rather not see from popping up on the family computer. It takes less than five minutes to turn them on, so follow the steps below to help make your search results more family-friendly this summer.
1. Turn on SafeSearch in Google Search
Turning on
SafeSearch
is an easy way to help you hide images, search results and videos intended just for adults. It’s especially helpful if you’re concerned about the content that might pop up on your family computer, and it’s easy to turn on. Just visit the Google
Search Settings page
, go to the "SafeSearch filters" section, and check the box to filter mature content from Google Search result pages. These preferences will apply for any searches done using that browser on your computer. If you have multiple browsers on your family computer, you might want to turn SafeSearch on for each one.
You can turn SafeSearch on or off from the
Search Settings page
2. Save and lock your preferences
Once you’ve set your preferences, make sure to click the Save button at the bottom of the page. And if you're signed in to your Google Account, you can also lock the SafeSearch filter so others can’t change your preferences—just click “Lock SafeSearch.” Now the setting is protected with your Google Account password. While no filter is 100 percent perfect, with SafeSearch on you can feel more confident browsing the web with your family.
3. Turn on YouTube Safety Mode
YouTube Safety Mode
helps you and your family avoid videos that might be OK with our
Community Guidelines
, but you might not want popping up on your family computer. Turning on Safety Mode in YouTube takes just one step. Scroll down to the bottom of any YouTube page and click on the button that says “Safety” at the bottom of the page—now you can choose your preferences for Safety Mode.
Click the button that says “Safety” at the bottom of any YouTube page, and then choose your preferences
4. Lock your Safety Mode preferences
Just like with Safe Search, you can also log in with your Google Account and
lock YouTube Safety Mode
on each one of your computer’s browsers. It will filter videos with mature content, so they won’t show up in video search results, related videos, playlists, shows or films. YouTube Safety Mode will also help hide objectionable comments.
5. Turn on SafeSearch on mobile
SafeSearch is available on your phone or other mobile device, as well as the web. You can turn on SafeSearch for Google on your mobile device by opening your phone’s browser and visiting
google.com/preferences
. Scroll to the SafeSearch Filters section to select what level of filtering you would like to enable. Be sure to tap “Save Preferences” after you’ve made your selection.
To enable SafeSearch on YouTube’s mobile app, first open your settings, then press “Search.” From there, select “SafeSearch Filtering” and select moderate or strict filtering.
Helping your family have a positive and safe experience with Google is important to you, and it’s important to us, too. That’s why we’ve partnered with parents and experts on free and easy to use tools and resources to help your family stay safe and secure when browsing online. If you’re interested in even more of our tools and tips, please see our
Good to Know
site, and stay tuned for more security tips throughout the summer.
Posted by Matthias Heiler, Staff Software Engineer
Safe Browsing—protecting web users for five years and counting
June 19, 2012
In this post, we've collected some highlights from the past five years of
our Safe Browsing efforts, aimed at keeping people safe online.
See the
Security Blog
for the full details and more visuals. -Ed.
Five years ago, we launched
Safe Browsing
, an initiative designed to keep people safe from malicious content online. Our primary goal was to safeguard Google's search results against malware (software capable of taking control of your computer) and phishing (fraudulent websites that entice users to give up their personal information). We also wanted to help
educate webmasters
on how to protect their own sites.
Malware and phishing are still big problems online, but our Safe Browsing team has labored continuously to adapt to the rising challenges of new threats. We've also developed an infrastructure that automatically detects harmful content around the globe.
Here’s a look at the highlights from our efforts over the past five years:
We protect 600 million users through built-in protection for Chrome, Firefox and Safari, where we show several million security warnings every day to Internet users.
When we detect malware or phishing, we trigger a red warning screen that discourages clicking through to the website. Our free and public
Safe Browsing API
allows other organizations to keep their users safe by using the data we’ve compiled.
We find about 9,500 new malicious websites every day
and show warnings to protect users. These are either innocent websites that have been compromised by malware authors, or others that are built specifically for malware distribution or phishing. Our detection techniques are highly accurate—we have had only a handful of false positives.
Approximately 12-14 million Google Search queries per day warn users about current malware threats,
and
we provide malware warnings for about 300 thousand downloads per day
through our
download protection service for Chrome
.
We send thousands of notifications daily to webmasters.
When webmasters sign up for
Webmaster Tools
we give them the option to receive warning notices if we find something malicious on their site.
Malware and phishing aren’t completely solvable problems because threats continue to evolve, but our technologies and processes do, too.
Phishing and malware trends
Online commerce sites are still favorite phishing targets because phishers are motivated by money. Some tried-and-true phishing methods are still used, but attacks are also getting more creative and sophisticated. Attacks are faster, with phishers sometimes remaining online for less than an hour to try to avoid detection. They’re also more geographically dispersed and are
getting more targeted.
Malware authors often compromise legitimate sites to deliver content from a malicious attack site or to redirect to an attack site. These attack sites will often deliver "
drive-by downloads
" to visitors, which launch and run malware programs on their computers without their knowledge. To try to avoid detection, these attack sites adopt several techniques, such as rapidly changing their Internet location with free web hosting services and auto-generated domain names. Although less common than drive-by downloads, we’re also seeing more malware authors bypassing software vulnerabilities altogether and instead employing methods to try to trick users into installing malicious software—for example, fake anti-virus software.
How you can help prevent malware and phishing
Our system is designed to protect users at high volumes, but people still need to take steps to keep their computers safe. Ignoring a malware problem is never a good idea—if one of our warnings pop up, you should never click through to the suspicious site. Webmasters can help protect their visitors by signing up for malware warnings at Google Webmaster Tools. These warnings are free and will help us inform them if we find suspicious code on their sites. Finally, everyone can help make our system better. You can opt-in to send additional data to our team that helps us expand the coverage of Safe Browsing.
Looking forward
Some of our recent work to counter new forms of abuse includes:
Instantaneous
phishing detection and download protection
within the Chrome browser
Chrome extension malware scanning
Android application protection
It’s a good feeling to know that we’re making the web more secure and directly protecting people from harm—whether they’re our users or not. We continue to invest heavily in the Safe Browsing team so we can defend against current and future security threats.
Posted by Niels Provos, Security Team
Tech tips that are Good to Know
January 16, 2012
Does this person sound familiar? He can’t be bothered to type a password into his phone every time he wants to play a game of Angry Birds. When he does need a password, maybe for his email or bank website, he chooses one that’s easy to remember like his sister’s name—and he uses the same one for each website he visits. For him, cookies come from the bakery, IP addresses are the locations of Intellectual Property and a correct Google search result is basically magic.
Most of us know someone like this. Technology can be confusing, and the industry often fails to explain clearly enough why digital literacy matters. So today in the U.S. we’re kicking off
Good to Know
, our biggest-ever consumer education campaign focused on making the web a safer, more comfortable place. Our ad campaign, which we introduced in the U.K. and Germany last fall, offers privacy and security tips: Use
2-step verification
! Remember to lock your computer when you step away! Make sure your connection to a website is
secure
! It also
explains
some of the building blocks of the web like cookies and IP addresses. Keep an eye out for the ads in newspapers and magazines, online and in New York and Washington, D.C. subway stations.
The campaign and
Good to Know website
build on our commitment to keeping people safe online. We’ve created resources like
privacy videos
, the
Google Security Center
, the
Family Safety Center
and
Teach Parents Tech
to help you develop strong privacy and security habits. We design for privacy, building tools like
Google Dashboard
,
Me on the Web
, the
Ads Preferences Manager
and
Google+ Circles
—with more on the way.
We encourage you to take a few minutes to check out the
Good to Know site
, watch
some
of
the
videos
, and be on the lookout for ads in your favorite newspaper or website. We hope you’ll learn something new about how to protect yourself online—tips that are always good to know!
Update
Jan 17:
Updated to include more background about Good to Know.
Posted by Alma Whitten, Director of Privacy, Product and Engineering
Ensuring your information is safe online
June 1, 2011
The Internet has been an amazing force for good in the world—opening up communications, boosting economic growth and promoting free expression. But like all technologies, it can also be used for bad things. Today, despite the efforts of Internet companies and the security community, identity theft, fraud and the hijacking of people’s email accounts are common problems online.
Bad actors take advantage of the fact that most people aren’t that tech savvy—hijacking accounts by using
malware and phishing scams
that trick users into sharing their passwords, or by using passwords obtained by hacking other websites. Most account hijackings are not very targeted; they are designed to steal identities, acquire financial data or send spam. But some attacks are targeted at specific individuals.
Through the strength of our cloud-based security and abuse detection systems*, we recently uncovered a campaign to collect user passwords, likely through phishing. This campaign, which appears to originate from Jinan, China, affected what seem to be the personal Gmail accounts of hundreds of users including, among others, senior U.S. government officials, Chinese political activists, officials in several Asian countries (predominantly South Korea), military personnel and journalists.
The goal of this effort seems to have been to monitor the contents of these users’ emails, with the perpetrators apparently using stolen passwords to change peoples’ forwarding and delegation settings. (Gmail enables you to forward your emails automatically, as well as grant others access to your account.)
Google detected and has disrupted this campaign to take users’ passwords and monitor their emails. We have notified victims and secured their accounts. In addition, we have notified relevant government authorities.
It’s important to stress that our internal systems have not been affected—these account hijackings were not the result of a security problem with Gmail itself. But we believe that being open about these security issues helps users better protect their information online.
Here are some ways to improve your security when using Google products:
Enable
2-step verification
. This Gmail feature uses a phone and second password on sign-in, and it protected some accounts from this attack. So check out
this video
on setting up 2-step verification.
Use a
strong password
for Google that you do not use on any other site. Here’s a
video
to help.
Enter your password only into a proper sign-in prompt on a
https://www.google.com
domain. We will
never ask you to email your password
or enter it into a form that appears within an email message. Here’s a
video
with more advice.
Check your Gmail settings for suspicious
forwarding addresses
(“Forwarding and POP/IMAP” tab, Fig. 1) or
delegated accounts
(“Accounts” tab, Fig. 2).
Fig. 1
Fig. 2
Watch for the red warnings about
suspicious account activity
that may appear on top of your Gmail inbox.
Review the security features offered by the
Chrome browser
. If you don’t already use Chrome, consider switching your browser to Chrome.
Explore other
security recommendations
and a
video with tips
on how to stay safe across the web.
Please spend ten minutes today taking steps to improve your online security so that you can experience all that the Internet offers—while also protecting your data.
*We also relied on user reports and this
external report
to uncover the campaign described.
Posted by Eric Grosse, Engineering Director, Google Security Team
Announcing our new Family Safety Center
September 9, 2010
(Cross-posted to the
Google Public Policy Blog
)
Helping your children use the Internet safely is similar to teaching them to navigate the offline world. There are parts of the real world that you wouldn’t let your children explore unsupervised—and that goes for the online world as well. But while most of us remember being taught to cross the road and not talk to strangers, we probably weren’t taught how much personal information we should share online or how to handle
cyberbullies
.
Therefore, it’s no surprise when parents and teachers tell us they want to learn more about how to help their kids use the Internet safely and responsibly.
Today, we’re launching our new
Family Safety Center
; a one-stop shop about staying safe online. We’ve included advice from leading child safety organizations around the world, tips and ideas from parents here at Google, as well as information on how to use the safety tools and controls built into Google products.
For day-to-day practical tips we asked some of our parents at Google to share their own ideas. Tactics they use range from limiting screen time and preventing computers in kids’ bedrooms to ad hoc checks on their browser history and social networking profiles. Everyone has different ideas and there’s no right or wrong answer, but hopefully some of these will resonate and inspire you. See more videos and let us know your own thoughts on our
YouTube channel
.
To answer some of the toughest questions most important to parents, such as accessing inappropriate content and meeting strangers online, we went straight to the people that know best; the organizations that advocate and promote child safety and digital literacy. Organizations that we’ve partnered with around the world include the U.S. Federal Trade Commission’s
OnGuard Online
initiative, the
Canadian Centre for Child Protection
, the
Australian Communications and Media Authority
, U.K.’s
ChildNet
, and New Zealand’s
NetSafe
.
The new Safety Center also provides information on the safety tools built into Google products.
SafeSearch
and
YouTube Safety Mode
can help you control what content your children stumble across. Sharing controls in YouTube, Picasa, Blogger and others ensure your videos, photos and blogs are shared only with the right people. And in response to popular requests, we’ve added a section on managing geolocation features on mobiles.
With kids growing up in an age where digital know-how is essential, it’s increasingly important to ensure that they’re developing healthy, safe and responsible online habits. And we’re thinking every day about how we can help parents and teachers to do just that.
Posted by Kate Hammond, Marketing Manager
Blazing the online safety trail
June 11, 2010
When I was in middle school, computer class was spent learning the basics of “keyboarding” and rushing to finish the lesson so I could get back to my journey on the
Oregon Trail
. My main goal was to survive the river crossings, maintain enough
buffalo
meat to sustain my family and arrive safely in California with my entire fake family still alive.
Today, many schools are teaching their first graders the basic computer skills I was learning at 13. Teens have always been the quickest adopters of new technology, as parents and teachers struggle to keep up and equip teens to make good decisions online.
When I visited
Dunne Technology Academy
in South Chicago earlier this week, most of the students were getting ready for their summer break, but we paused for a bit to talk about what they’re doing online. The majority of these tech-savvy teens had all encountered cyberbullying at some point, had seen pictures and information on profiles they thought were inappropriate, and had had someone try to trick them through a
phishing
scam.
We spent the day discussing ways to
avoid being scammed
, how to create an online profile that can be an asset rather than a liability, and actions you can take if you’re being bullied, harassed or see inappropriate content. Most students seemed to understand that their online identity and their “real world” self were one and the same, and that they have choices in managing their content and reputation online. We agreed that by applying the rules of good citizenship online, the Internet would be a safer and more enjoyable experience for everyone.
So while teens have more difficult choices online today than to
ford or to ferry
the river in Oregon Trail, we can prepare them to make smart decisions online. Check out the educational materials from our
Digital Literacy Tour
in our
Google For Educators
site at
www.google.com/educators/digitalliteracy.html
.
Posted by Mandy Albanese, Online Safety team
Locking SafeSearch
November 11, 2009
When you're searching on Google, we think you should have the choice to keep adult content out of your search results. That's why we developed
SafeSearch
, a feature that lets you filter sexually explicit web sites and images from your search results. While no filter is 100% accurate, SafeSearch helps you avoid content you may prefer not to see or would rather your children did not stumble across. We think it works pretty well, but we're always looking for ways to improve the feature.
Today we're launching a feature that lets you lock your SafeSearch setting to the Strict level of filtering. When you lock SafeSearch, two things will change. First, you'll need to enter your password to change the setting. Second, the Google search results page will be visibly different to indicate that SafeSearch is locked:
Even from across the room, the colored balls give parents and teachers a clear visual cue that SafeSearch is still locked. And if you don't see them, it's quick and easy to verify and re-lock SafeSearch.
To use SafeSearch lock, go to the "
Search Settings
" page on Google. For detailed instructions, check out this video.
We hope you and your family find exactly what you’re looking for in Google search results — and nothing more.
Posted by Pete Lidwell, Product Manager and Aaron Arcos, Engineer
Helping create responsible digital citizens
September 4, 2009
With more and more kids going online, whether to connect over social networking sites, mingle in chat rooms or play games, it's become increasingly important for families, schools and service providers to work together to ensure that the younger generation understands their responsibilities while they explore the virtual world.
A few weeks ago, Google participated in the
21st Annual Crimes Against Children Conference
in Dallas, where over 3,500 members of law enforcement, child advocacy groups, the tech industry and the
National Center for Missing and Exploited Children
(NCMEC) convened to share ideas, discuss strategies and explore new technologies designed to combat the many and varied forms of crimes against children. We had the opportunity to describe some of the positive steps Google is taking to
educate and safeguard minors
who use our products and services, as well as the unique ways we support the individuals on our staff who do child exploitation-related work.
According to a recent NCMEC study in patterns and trends in online child victimization, the past few years have seen a 6% increase in reports of kids providing images and videos of themselves when asked by online acquaintances; sending naked photos of themselves through text messages ("sexting"); and cyber-bullying. This new trend underscores the need to
educate
our younger users, their families and teachers on ways to create and enjoy safe online experiences.
We're doing our part by working with child safety organizations and law enforcement around the globe to spread positive messages about life online. For example, in mid-September, we're launching a global training program on YouTube to help teens teach other teens about these issues. This is just one step among many that we're taking to help create a generation of responsible digital citizens.
Posted by Alice Wu, Policy Specialist, YouTube
Safety, education, and empowerment on YouTube
December 11, 2008
(Cross-posted from the
YouTube Blog
)
We've always been committed to providing you the tools to have the best possible YouTube experience. Educating parents, teens, and families on how to stay safe on our site is a critical part of that commitment, so we can't think of a more appropriate place to introduce our new
Abuse and Safety Center
than at the Family Online Safety Institute (
FOSI
) conference in Washington, D.C., today.
The center features straightforward safety tips and multimedia resources from experts and prominent safety organizations. We are empowering people with the information and tools they need to help them deal with issues like cyberbullying, online harassment, and hateful content.
The new center also makes it easier for you to find our
Help and Safety Tool
, which lets you report concerns to us and gives you granular control over your channel, like the option of blocking comments from specific users or disabling the video comments feature on specific videos.
The Abuse and Safety Center is easy to find. Just look at the bottom of any YouTube page and click on the link titled "Abuse and Safety Center." From phishing scams to just learning what it means to be a good YouTube citizen, you'll find the information you need.
Finally, check out FOSI's meeting
page
for more information about our presence at the conference, where Shantal Rands from Google's legal team will receive a FOSI Award for Outstanding Achievement in advancing the goal of a safer Internet. Plus, Andrew McLaughlin, Google's Director of Global Policy & Government Affairs, is speaking about "Protecting Kids and Free Speech Online," and YouTube's Policy Analyst Micah Schaffer will address online safety in social media.
We'll continue to add new information and features to the center, so check back often.
Posted by The YouTube Team
Online safety tips from Google and AARP
September 24, 2008
Now more than ever before, older Americans are logging on and surfing the web to stay in touch with family and friends, read websites and blogs, share photos, watch videos, and run online businesses. Like all Internet users, they're sometimes faced with unsafe activity online, such as viruses and malware, and they're looking for resources to learn how to keep their information on the web safe, private, and under their control.
So we teamed up with
AARP
to launch a new video series that provides AARP members with helpful, easy-to-understand tips on how to stay safe online. It includes pointers on how to set privacy controls in online photo-sharing sites, configure firewalls to protect your computer, select safe and secure passwords for your online accounts, shop safely online, and avoid phishing scams. You can find the videos on AARP's
online safety page
, as well as on our
Privacy Channel
on YouTube.
Here's a look at the first video, Safe Starts:
Our team gave a sneak peek of the videos from our booth at the annual AARP member event,
Life@50+
, earlier this month. We received lots of great feedback from AARP members. Even the most computer-savvy members found the videos helpful, and most folks who stopped by were eager to share them with friends and family members who are just getting started online.
Check out the rest of the
online safety video series
. We hope the tips in these videos raise awareness among Internet users of all ages about how to stay safe online.
Update (12:06 p.m.):
Nancy LeaMonde, AARP's Executive VP of Social Impact, just
posted
tips from the video series on AARP's blog.
Posted by Shuman Ghosemajumder, Business Product Manager for Trust and Safety
Keeping kids safe in a digital world
June 24, 2008
Posted by Liz Eraker, Policy Analyst
In the spirit of
National Internet Safety Month
, we welcomed Ernie Allen, co-founder and president of the
National Center for Missing and Exploited Children
(NCMEC) to the Googleplex last week to discuss child protection issues.
For those not familiar with it, NCMEC works closely with federal law enforcement across the U.S. to help prevent child abduction and sexual exploitation and to help find missing children. From serving as the clearinghouse for reports of online child pornography to issuing Amber Alerts when children go missing to reuniting families in the wake of Katrina, NCMEC is at the forefront of efforts to protect society's most vulnerable members.
In a policy talk called "Beyond Milk Cartons: Keeping kids safe in a digital world", Ernie provided an overview of NCMEC's work and chatted with Googlers about the ever-changing landscape of child protection challenges shared by parents, educators, advocacy organizations, and technology companies like Google as we work to help families make smart choices online.
Watch Ernie's talk
on YouTube.
Technology is an invaluable tool for addressing some of these challenges. In a recent example, a team of Google engineers dedicated their 20 percent time over the last year and a half to build
cutting-edge software
for NCMEC that uses image and video recognition technology to help NCMEC analysts more effectively sort and review incoming reports of child exploitation. NCMEC analysts sort through tens of millions of images in child sexual abuse investigations, and we've tried to leverage our expertise in organizing huge amounts of data to help make their important work more automated and efficient.
When it comes to keeping kids safe on the Internet, we believe that
education for families
,
support for law enforcement
, and empowering technology tools, like our
SafeSearch
filter and the NCMEC software, are all critical pieces of the puzzle.
Tackling online child safety issues is no small task, but we'll continue our collaboration with organizations like NCMEC, along with other partners in schools, government and industry, to take collective strides in the right direction.
Building software tools to find child victims
April 14, 2008
Posted by Shumeet Baluja, Research Scientist
Since it was founded in 1984, the
National Center for Missing & Exploited Children
(NCMEC) has reported more than 570,000 child exploitation leads to law enforcement agencies and assisted with more than 140,900 missing child cases, resulting in the recovery of more than 124,500 children.
The advent of the Internet has unfortunately provided child predators with a new avenue to exploit children. In August 2006, we
joined
NCMEC's Technology Coalition Against Child Pornography, teaming up with other tech industry companies to develop solutions that hinder predators' ability to use the Internet to exploit children or traffic in child pornography.
In an outshoot of that industry initiative, I discovered some other areas where I thought Google could help the staff at NCMEC. For instance, to date, NCMEC analysts have reviewed more than 13 million child pornography images and videos to assist law enforcement agencies working to identify and rescue children. This task has been time-consuming, and NCMEC analysts were simply getting overwhelmed by all of the data they had to sift through.
One of our core strengths here at Google is our ability to manage and organize immense amounts of information -- whether it's text, image, audio, or video -- and make it more useful and accessible for users. As a member of Google's research group, I realized that NCMEC had an immediate need for some of our research-stage technology. They needed help organizing and making sense of the enormous number of images and videos sent to them every week through their
CyberTipline
and from law enforcement officers nationwide.
So we went into overdrive. I recruited some fellow engineers to help me build tools that NCMEC might find useful. Throughout 2007, using our 20% time, we
created innovative software tools
to help NCMEC track down child predators through video and image search. With these tools, analysts will be able to more quickly and easily search NCMEC's large information systems to sort and identify files that contain images of child pornography. In addition, a new video tool we built streamlines analysts' review of video snippets.
The keys here were organization, scalability, and search. In particular, the tools we provided will aid in organizing and indexing NCMEC's information so that analysts can both deal with new images and videos more efficiently and also reference historical material more effectively. We hope the tools we've built for NCMEC will help its analysts make the important and often time-sensitive work of investigating child predators faster and more efficient.
For me, working with NCMEC provided an incredible opportunity. It allowed us to immediately deploy some of our latest research in image and video analysis in a real-world setting. On a personal note, I've been truly inspired by the entire NCMEC team's dedication and diligence in completing such a heart-wrenching mission.
You always hope that your work will eventually be used do some good in the world, and this was an amazing chance to make that hope real by creating tools that have the potential to aid investigations of child predators, find child victims and reduce the flow of child pornography on the Internet.
A common sense approach to Internet safety
March 25, 2008
Posted by Elliot Schrage, Vice President of Global Communications and Public Affairs
Over the years, we've built tools and offered resources to help kids and families stay safe online. Our
SafeSearch
feature, for example, helps filter explicit content from search results.
We've also been involved in a variety of local initiatives to educate families about how to stay safe while surfing the web. Here are a few highlights:
In the U.S., we've worked with
Common Sense Media
to promote awareness about online safety and have donated hardware and software to improve the ability of the
National Center for Missing and Exploited Children
to combat child exploitation.
Google UK has collaborated with child safety organizations such as
Beatbullying
and
Childnet
to raise awareness about cyberbullying and share prevention messages, and with law enforcement authorities, including the
Child Exploitation and Online Protection Centre
, to fight online exploitation.
Google India initiated "Be NetSmart," an Internet safety campaign created in cooperation with local law enforcement authorities that aims to educate students, parents, and teachers across the country about the great value the Internet can bring to their lives, while also teaching best practices for safe surfing.
Google France launched child safety education initiatives including
Tour de France des Collèges
and
Cherche Net
that are designed to teach kids how to use the Internet responsibly.
And Google Germany worked with the national government, industry representatives, and a number of local organizations recently to launch a
search engine for children
.
As part of these ongoing efforts to provide online safety resources for parents and kids, we've created
Tips for Online Safety
, a site designed to help families find quick links to safety tools like SafeSearch, as well as new resources, like a video offering online safety pointers that we've developed in partnership with Common Sense Media. In the
video
, Anne Zehren, president of Common Sense, offers easy-to-implement tips, like how to set privacy and sharing controls on social networking sites and the importance of having reasonable rules for Internet use at home with appropriate levels of supervision.
Users can also download our new
Online Family Safety Guide
(
PDF
), which includes useful Internet Safety pointers for parents, or check out a quick
tutorial
on SafeSearch created by one of our partner organizations, GetNetWise.
We all have roles to play in keeping kids safe online. Parents need to be involved with their kids' online lives and teach them how to make smart decisions. And Internet companies like Google need to continue to empower parents and kids with tools and resources that help put them in control of their online experiences and make web surfing safer.
Google's (and parents') role in keeping kids safe online
December 7, 2007
Posted by Vint Cerf, Chief Internet Evangelist
We know that technologies like the "v-chip" can be used to keep kids from seeing inappropriate content on TV. And while technology has an important role to play in protecting kids online, it's as important that parents implant a symbolic "v-chip" in their children's minds to guide them when it comes to deciding what online content is and is not appropriate.
That was one of the observations I shared this week at the
Family Online Safety Institute
's conference in Washington, D.C. The Internet provides an amazing opportunity for young people to express themselves creatively and access immense quantities of useful information. Kids are using geospatial, mobile and social networking technologies, for example, to learn in new, interactive ways. The Internet also provides unparalleled opportunities for free expression, enabling kids and adults alike to deliver tremendous benefit to society by voicing sometimes unpopular, inconvenient, or controversial opinions.
At the same time, there is some online content and activity that is unsuitable for younger users. Google is dedicated to supporting parents' efforts to educate and protect their children when they go online. We've invested in developing family safety tools that empower parents to limit what online content their children can discover. Our
SafeSearch
filter, which users can adjust to block explicit content from their search results, is an example of this type of technology.
On
YouTube
, where we host user-generated content, we aim to offer a community for free expression that is suitable for children and protects them from exploitation. Our work to keep YouTube safe for children includes
clear policies
about what is and is not acceptable on the site; robust mechanisms to enforce these policies, such as easy tools for users to police the content by flagging inappropriate videos; innovative product features that enable safe behavior; and YouTube
safety tips
.
We've also partnered with child safety organizations, including
CommonSense Media
,
i-Safe
,
iKeepSafe
,
NetFamilyNews
, and, of course, the Family Online Safety Institute to increase awareness about online child safety. In addition, we cooperate with law enforcement and industry partners to combat child exploitation and help minimize the uploading of illegal content, offering training and technical assistance to law enforcement officials and providing groups like the National Center For Missing and Exploited Children with technology tools to help them be more effective in their work.
Keeping children safe on the Web is the shared responsibility of parents and families, educators, industry, and government. We have a shared responsibility to help teach children the media literacy skills they need to become savvy online and offline information consumers and, working together, we believe this goal is attainable.
Helping law enforcement to combat online child exploitation
October 22, 2007
Posted by Marc Crandall, Product Counsel
To support law enforcement work in combating Internet-related crimes against children, last week we participated in the
6th Annual Internet Crimes Against Children
(ICAC) National Conference in San Jose, California. Each year, the ICAC National Conference brings together hundreds of federal, state and local law enforcement investigators, forensic experts and prosecutors to participate in workshops and lectures that provide law enforcement with the tools necessary to investigate and prosecute online crimes against children.
My conference session, entitled “Google: Combating the Online Exploitation of Children,” gave the attendees an overview of our products and tips for law enforcement agencies on how to work effectively with Google on child exploitation investigations.
ICAC Task Forces
across the country are doing invaluable work in investigating and pursuing online child exploitation cases, and we're pleased to be sharing technical knowledge and resources with people working on the front lines in this battle. Government and industry interaction through the ICAC National Conference is critical to online child protection, and we plan to remain engaged with law enforcement in an effort to protect children on the Internet.
Online child safety initiatives
February 16, 2007
Posted by Elliot Schrage, VP, Global Communications and Public Affairs
A big topic of discussion lately is the increasingly large influence media of all kinds can have in the lives of children and teens. Last week I participated in a
conference
in New York about this important issue, sponsored by
CommonSense Media
and
The Aspen Institute
together with several organizations that have a stake in child safety. (Here are
videos of the speakers
.)
The conference organizers convened a panel of experts and executives to address the question "Does the Internet Change Everything?" I approached this question by suggesting a framework of four scenarios that characterize the online interactions of children and the content they encounter:
When a child isn't actively seeking objectionable content online, and doesn't encounter any, no action is needed.
When a child isn't seeking objectionable content, but comes across it inadvertently, ISPs and other online services, like Google, and child safety organizations can provide tools and resources to help families effectively monitor their child's online interactions.
When a child is actively seeking out objectionable content online and finds it, parents are primarily responsible for devising a solution.
When a child isn't seeking out objectionable content, but someone deliberately forces such content on them, this amounts to exploitation -- and requires government involvement and cooperation by ISPs and other online services.
So that you can see the types of things we're doing to promote safer online interactions, I've mapped some of Google's activities in this critical area of child safety online to these scenarios -- particularly 2 and 4, where we feel we can make the greatest difference.
In connection with the second scenario, we have invested in developing family safety technology and tools, including
SafeSearch
, a filter that uses advanced technology to block pornographic and explicit content from Google search results. We've also partnered with child safety organizations to educate families about ways to use the Internet and other types of media safely. These efforts include joining forces with CommonSense Media to provide
their movie reviews in Google search results
to assist parents in identifying healthy content. We also work with organizations like
i-Safe
and
iKeepSafe
to provide online public service announcements that promote access to resources about Internet safety.
When the fourth scenario occurs, we work closely with law enforcement officials worldwide to identify, investigate and prosecute child pornography and exploitation. We remove child pornography immediately when we become aware of its presence on our search engine or content services, and report all instances of child pornography to law enforcement through the
National Center of Missing and Exploited Children, or NCMEC
. We also respond to hundreds of child safety-related law enforcement requests each year, in addition to requests to preserve data related to these cases. Lastly, we donate hardware and software to improve NCMEC's ability to manage incoming reports of child exploitation and assist NCMEC in promoting its
CyberTipline
, a resource for reporting cases of online child sexual exploitation.
Keeping kids safe on the Internet is a huge task -- bigger than any single government, company or family. We're pleased to work with our industry partners, law enforcement and child safety advocates around the world (including the
Internet Watch Foundation
in the UK and the Freiwillige Selbstkontrolle Multimedia (
FSM
) in Germany) to address this issue.
As we develop new initiatives in this critical arena, we'll keep you posted.
Coalition against child pornography
August 23, 2006
Posted by Nicole Wong, Associate General Counsel
Previously, I've
shared
with you Google's commitment to protecting children online. As part of these efforts, we've joined two recently-formed industry initiatives to combat child pornography and child exploitation on the Internet. No group can keep the Internet safe by itself. We're excited about the promise of collaborating with the National Center for Missing and Exploited Children (NCMEC) and other companies to advance this important mission.
Here's the
NCMEC release
announcing our participation in the Technology Coalition and the Financial Coalition Against Child Pornography.
Protecting children online
June 27, 2006
Posted by Nicole Wong, Associate General Counsel
Google is deeply committed to providing a healthy and trusted online environment for all of our users, and especially children. While the Internet provides an amazing opportunity for people to connect with useful information, some online material poses serious risks to children and families, and some online behavior violates the law and should be eradicated. Child pornography, in particular, is a horrific and vicious crime. Today, I
testified
before the House of Representatives Subcommittee on Oversight and Investigations about Google’s efforts to keep kids safe online. Among the initiatives that I highlighted:
- Google has a zero-tolerance policy on child pornography. We prohibit any advertising related to child pornography. When we become aware of child pornography anywhere in our search engine or on our site, we immediately remove and report it to the appropriate authorities.
- We work closely with law enforcement to help track down child predators, and respond to hundreds of child safety-related requests per year.
- We help families stay safe online with tools like
SafeSearch
, which enables users to filter adult content from search results. We also promote online safety through our support of the
WiredSafety
education campaign.
These are just the beginning. We believe that much can be done to combat child exploitation online, and are committed to doing our part to protect the Internet as a safe place for all.
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