All supported Ad Exchange Seller REST API Metrics and dimensions are now present in the DFP reporting API. Some names have changed and a few have been deprecated. Please see the tables below for details.
Metrics / Columns
This table maps AdX Metrics to DFP Columns .
| AdX Metric | DFP Column |
|---|---|
| ACTIVE_VIEW_ELIGIBLE_COUNT | AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS |
| ACTIVE_VIEW_MEASURABLE_COUNT | AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS |
| ACTIVE_VIEW_MEASURABLE_RATIO | (deprecated) |
| ACTIVE_VIEW_VIEWABLE_COUNT | AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS |
| ACTIVE_VIEW_VIEWABLE_RATIO | (deprecated) |
| ACTIVE_VIEW_VIEWABLE_TIME | AD_EXCHANGE_ACTIVE_VIEW_TIME_ON_SCREEN |
| AD_IMPRESSIONS | AD_EXCHANGE_IMPRESSIONS |
| AD_IMPRESSIONS_RPM | AD_EXCHANGE_AD_ECPM |
| AD_REQUESTS | AD_EXCHANGE_AD_REQUESTS |
| AD_REQUESTS_COVERAGE | AD_EXCHANGE_COVERAGE |
| AD_REQUESTS_CTR | AD_EXCHANGE_AD_REQUEST_CTR |
| AD_REQUESTS_RPM | AD_EXCHANGE_AD_REQUEST_ECPM |
| CLICKS | AD_EXCHANGE_CLICKS |
| COST_PER_CLICK | AD_EXCHANGE_CPC |
| DEALS_AD_REQUESTS | AD_EXCHANGE_DEALS_AD_REQUESTS |
| DEALS_BID_RESPONSES | AD_EXCHANGE_DEALS_BID_RESPONSES |
| DEALS_MATCH_RATE | AD_EXCHANGE_DEALS_MATCH_RATE |
| DEALS_MATCHED_REQUESTS | AD_EXCHANGE_DEALS_MATCHED_REQUESTS |
| EARNINGS | AD_EXCHANGE_ESTIMATED_REVENUE |
| INDIVIDUAL_AD_IMPRESSIONS | AD_EXCHANGE_IMPRESSIONS_LEGACY |
| INDIVIDUAL_AD_IMPRESSIONS_CTR | AD_EXCHANGE_CTR |
| INDIVIDUAL_AD_IMPRESSIONS_RPM | (new recommendation) AD_EXCHANGE_VIEWED_QUERIES_RPM |
| LIFT_RATE | AD_EXCHANGE_LIFT |
| MATCHED_AD_REQUESTS | AD_EXCHANGE_MATCHED_REQUESTS |
| MATCHED_AD_REQUESTS_CTR | AD_EXCHANGE_CTR |
| MATCHED_AD_REQUESTS_RPM | AD_EXCHANGE_MATCHED_ECPM |
| VIDEO_AD_ABANDONMENT_RATIO | AD_EXCHANGE_VIDEO_ABANDONMENT_RATE |
| VIDEO_AD_DROPOFF_RATIO | AD_EXCHANGE_VIDEO_DROPOFF_RATE |
| VIDEO_AD_QUARTILE_ONE | AD_EXCHANGE_VIDEO_QUARTILE_1 |
| VIDEO_AD_QUARTILE_THREE | AD_EXCHANGE_VIDEO_QUARTILE_3 |
| VIDEO_AD_SKIPPABLE_SKIP_RATIO | AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE |
| VIDEO_AD_SKIPPABLE_VIEWS | AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS |
| VIDEO_AD_SKIPPABLE_VTR | AD_EXCHANGE_VIDEO_TRUEVIEW_VTR |
Dimensions
This table maps AdX Dimensions to DFP Dimensions .
| AdX Dimension | DFP Dimension |
|---|---|
| AD_CLIENT_ID | AD_EXCHANGE_WEB_PROPERTY_CODE |
| AD_LOCATION | AD_EXCHANGE_AD_LOCATION |
| AD_TAG_NAME | AD_EXCHANGE_TAG_NAME |
| AD_UNIT_SIZE_CODE | AD_EXCHANGE_INVENTORY_SIZE_CODE |
| AD_UNIT_SIZE_NAME | AD_EXCHANGE_INVENTORY_SIZE |
| ADVERTISER_DOMAIN | AD_EXCHANGE_ADVERTISER_DOMAIN |
| ADVERTISER_NAME | AD_EXCHANGE_ADVERTISER_NAME |
| ADVERTISER_VERTICAL | AD_EXCHANGE_ADVERTISER_VERTICAL |
| AGENCY_NAME | AD_EXCHANGE_AGENCY |
| BID_TYPE_CODE | AD_EXCHANGE_BID_TYPE_CODE |
| BRAND_NAME | AD_EXCHANGE_BRAND_NAME |
| BRANDING_TYPE_CODE | AD_EXCHANGE_BRANDING_TYPE_CODE |
| BRANDING_TYPE_NAME | AD_EXCHANGE_BRANDING_TYPE |
| BUYER_NETWORK_ID | AD_EXCHANGE_BUYER_NETWORK_ID |
| BUYER_NETWORK_NAME | AD_EXCHANGE_BUYER_NETWORK_NAME |
| COUNTRY_CODE | AD_EXCHANGE_COUNTRY_CODE |
| COUNTRY_NAME | AD_EXCHANGE_COUNTRY_NAME |
| CREATIVE_SIZE | AD_EXCHANGE_CREATIVE_SIZES |
| CUSTOM_CHANNEL_CODE | AD_EXCHANGE_CUSTOM_CHANNEL_CODE |
| CUSTOM_CHANNEL_ID | AD_EXCHANGE_CUSTOM_CHANNEL_ID |
| CUSTOM_CHANNEL_NAME | AD_EXCHANGE_CHANNEL_NAME |
| DATE | AD_EXCHANGE_DATE |
| DEAL_ID | AD_EXCHANGE_DEAL_ID |
| DEAL_NAME | AD_EXCHANGE_DEAL_NAME |
| DFP_AD_UNIT_ID | AD_EXCHANGE_DFP_AD_UNIT_ID |
| DFP_AD_UNITS | AD_EXCHANGE_DFP_AD_UNIT |
| DFP_REQUEST_SOURCE | AD_EXCHANGE_REQUEST_SOURCES |
| DOMAIN_NAME | AD_EXCHANGE_SITE_NAME |
| DSP_NAME | AD_EXCHANGE_DSP_BUYER_NETWORK_NAME |
| EXPANSION_TYPE_NAME | AD_EXCHANGE_EXPANSION_TYPE |
| INVENTORY_OWNERSHIP | AD_EXCHANGE_INVENTORY_OWNERSHIP |
| INVENTORY_PARTNER_NAME | AD_EXCHANGE_NETWORK_PARTNER_NAME |
| MOBILE_APP_NAME | AD_EXCHANGE_MOBILE_APP_NAME |
| MOBILE_CARRIER_NAME | AD_EXCHANGE_MOBILE_CARRIER_NAME |
| MOBILE_DEVICE_NAME | AD_EXCHANGE_MOBILE_DEVICE_NAME |
| MOBILE_INVENTORY_TYPE | AD_EXCHANGE_MOBILE_INVENTORY_TYPE |
| MOBILE_OS_VERSION | AD_EXCHANGE_OPERATING_SYSTEM |
| MOBILE_USER_BANDWIDTH | AD_EXCHANGE_USER_BANDWIDTH_NAME |
| MONTH | AD_EXCHANGE_MONTH |
| PLATFORM_TYPE_NAME | AD_EXCHANGE_DEVICE_CATEGORY |
| PRODUCT_CODE | AD_EXCHANGE_PRODUCT_CODE |
| PRODUCT_NAME | AD_EXCHANGE_PRODUCT_NAME |
| TARGETING_TYPE_CODE | AD_EXCHANGE_TARGETING_TYPE_CODE |
| TARGETING_TYPE_NAME | AD_EXCHANGE_TARGETING_TYPE |
| TRANSACTION_TYPE_CODE | AD_EXCHANGE_TRANSACTION_TYPE_CODE |
| TRANSACTION_TYPE_NAME | AD_EXCHANGE_TRANSACTION_TYPE |
| URL_CHANNEL_ID | AD_EXCHANGE_URL_ID |
| URL_CHANNEL_NAME | AD_EXCHANGE_URL |
| VIDEO_AD_DURATION | AD_EXCHANGE_VIDEO_AD_DURATION |
| VIDEO_AD_DURATION_RAW | AD_EXCHANGE_VIDEO_AD_DURATION_RAW |
| VIDEO_AD_FORMAT | AD_EXCHANGE_VIDEO_AD_TYPE |
| WEEK | AD_EXCHANGE_WEEK |
| WINNING_BID_RULE_ID | AD_EXCHANGE_PRICING_RULE_ID |
| WINNING_BID_RULE_NAME | AD_EXCHANGE_PRICING_RULE_NAME |
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