Pull people into your app to take specific actions.
Seeking ways to grow your user base? Interactive posts allow users to bring people they
care about to your app for a specific purpose. Users can send posts asking people to sign
up, write a review, buy an item, check-in, listen, or whatever your app calls for. These
interactive posts trigger notifications for recipients and show up in their Google+
streams.
Results
3x higher click-through rate than a standard
share
How interactive posts work
Customize
You can customize the button in your app which triggers an interactive post. In this example,
it is "Share."
Share
When a user clicks your app's button, a Google+ share dialog opens. You can prefill the text
in the dialog and prefill suggested Google+ contacts or email address recipients.
Notification
The interactive posts triggers a notification that is seen across Google and on mobile
devices.
Call-to-action
When the recipient views the interactive post there is a prominent call-to-action. You can
choose from over 100 call-to-action labels to appear on the button. Choose the one that is
most relevant, for example "Buy".
Buy
When the recipient clicks the call-to-action button in the interactive post, they are taken
to a specific place in your app. You can auto-start the action, such as adding an item to
their cart or starting the buying process.
Drive action
In addition to the standard content links, interactive posts introduce
a prominent call-to-action button designed to drive actions in your
app. Clicking these buttons brings recipients right to a specific
place in your app, where they can perform a specific action. You can
choose from over
100 button labels
you want to appear on interactive posts users send from your app.
Interactive posts can trigger notifications in the Google Bar across
Google properties. When a user adds individual friend names in the
"To" field of the post, recipients will be notified. This means that
your app's notification will be seen regardless of whether the user is
on Google Maps, Gmail, Google Search, YouTube, and of course, Google+.
Customize the post
You can pre-fill suggested sharebox text, pre-fill up to 10 names in
the "To" field of the post, and customize the post's favicon,
description, and image. You can also use the Google+ API to access the
user's friend list and present the user with a people chooser, ordered
by affinity.
Measure impact
With Google+
Platform Insights you can see data on post views, clicks, app
installs from interactive posts, and more. This helps you understand
how users are interacting with posts on a daily, weekly, and monthly
basis. You can also use interactive post performance data to optimize
your call-to-action labels to gain the greatest engagement.
Hear how developers are using interactive posts
