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Old Spice, Red Bull, and Bears Oh My! A look back at the last five years of ads on YouTube
Wednesday, April 8, 2015
Do you remember life before the
Old Spice Man
? Or the
epic split
that launched a
thousand splits
? Since launching our skippable TrueView video ads five years ago, we’ve had countless iconic moments from brands on YouTube. That’s because with our introduction of ads you can skip, brands have amped up their game and created videos that feel less like ads and more like content you want to watch. In fact, last year
four of the top 10
trending videos of the year were created by brands.
To celebrate our fifth anniversary of our skippable TrueView ads, we’re bringing you back to 2010, with a look at the
top five trending ads
on YouTube from five years ago. Do you remember them all?
1) DC Shoes: “Ken Block’s Gymkhana THREE, Part 2; Ultimate Playground; l’Autodrome, France
DC Shoes took us behind the wheel with Ken Block on a track with banks as steep as 51 degrees—more than double the incline of most racecar tracks!
2) Old Spice: The Man Your Man Could Smell Like
In 2010, Old Spice took the web by storm with their 'The Man Your Man Could Smell Like' campaign. Even funnier were the resulting real-time conversations that ensued
with celebrities like Alyssa Milano
.
3) Red Bull: Danny MacAskill - Way Back Home
Two years before Felix Baumgartner jumped from the stratosphere, Red Bull was still leading the charge on creating breathtaking HD ads.
4) Old Spice: Questions
The "Old Spice Man" became so popular that two of his videos were among the five most popular of the year - totalling nearly 75M views of both ads combined.
5) Tippex: NSFW. A hunter shoots a bear.
We'd be remiss not to give a shout-out to Tippex, who made white-out, of all products, a YouTube hit with their incredibly clever play on “choose your own adventure, YouTube style” in this ad.
But 2010 was just a starting point for great videos from brands. We’ve seen more creativity from brands on YouTube over the past five years, and as a result we’re watching more. In fact, the top 100 brands are now generating 42 percent more views per month on YouTube, according to Pixability.
1
And we're seeing great growth in new advertisers adopting video ads on YouTube--the number of advertisers using TrueView grew 45 percent in 2014
2
and all of the top 100 global brands have run TrueView video ads over the past year.
3
To check out some of the most memorable ads on YouTube, take a look at our
Iconic Ad Moments on YouTube playlist.
We look forward to see what brands will come up with this year!
David Kagan, Product Marketing Manager, recently watched
"Volvo LifePaint."
1. Pixability Top 100 Brands report, March 2015; compares data from Feb 2014 to Feb 2015. Top 100 brands defined by
Interbrand Top 100 Global Brands
list.
2. YouTube global data, 2014. Top 100 brands defined by
Interbrand Top 100 Global Brands
list.
3. YouTube global data, 2013 vs. 2014
Helping every business play big on YouTube
Sunday, April 22, 2012
When Paul Eichen of
Rokenbok Toy Company
noticed that specialty toy shops were shuttering their doors, he started looking for a new way to introduce customers to his construction toy sets. Paul filmed and uploaded his
first video
to YouTube, and now it’s become his most effective form of advertising with 50 percent of all customers introduced to his products through YouTube.
With a global audience of 800 million monthly visitors to YouTube, every day can feel like you’re advertising in the Super Bowl, and
one video
can launch a business. To help even more businesses play big with video, today we’re introducing a number of new products, resources, and tools:
Google AdWords for video is now available to all
. Similar to search advertising—where you pay for clicks and set budgets with bids—we created a new model for video advertising. With
Google AdWords for video
, you only pay when someone chooses to watch your ad, and you can create and manage video campaigns from the same platform as your search and display ads. You can create an account and start promoting your first video in less than 5 minutes. With AdWords for video you can:
Find the right audience
: AdWords for video provides a range of options to reach the right audience. For example, you can promote your video by keyword to appear in YouTube search results, or you can choose to show your ad against content your customers are most interested in - such as sports or music. Connect with your audience on YouTube and the Google Display Network, which includes millions of websites. AdWords for video links to your YouTube account so you can easily start a video campaign with your existing videos.
Measure the effectiveness of your spend
: On average, we’ve found that YouTube video ads drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business (Google Campaign Insights, 2011). With AdWords for video you can find out how viewers are engaging with your brand during and after they watch your ad. You can see how many viewers watched your entire video, visited your website, stayed on your channel to watch another video, or subscribed to your channel, after viewing your ad.
Only pay for engaged views:
With
TrueView video ads
you only pay when viewers choose to watch your ad so you aren’t charged when viewers skip your ad if they aren’t interested or have already seen your video. This means your ad budget is focused on viewers interested in your video. By displaying a call-to-action overlay on your video you can talk about a sale or specific offer to your viewers, share more information about your business, or drive traffic to your website.
$50 million in free advertising.
We’re giving away $50 million in free Google AdWords advertising to help 500,000 businesses get into video. If you are new to AdWords, you can receive a $75 credit when you sign up. To put that into context, with $75 your video campaign can reach more than 1,500 of your most valuable customers on YouTube for one month. Request your
free credit here
.
Advertiser Playbook and support.
To share best practices and tips on how video can be a core part of your business toolkit, we created a
YouTube Advertiser Playbook
. The Playbook covers everything from creating interesting content to promoting your video with ads. If you need help making a video, our
My Business Story
is a free tool you can use to create
your first video
. AdWords advertisers can also call our free phone support line, 866-2-GOOGLE, to get started with AdWords for video.
YouTube Ambassador program
. To recognize business owners that are already using YouTube to grow their business, we’re naming 9 businesses from across the country to our first ever YouTube Ambassador program. These businesses have seen outstanding success in reaching new customers, building a brand, and engaging their fans with video.
Hear their stories
and learn more about the YouTube Ambassador program.
If you have a video you want to promote,
get started
with AdWords for video. And, join our
YouTube for Marketers
page on Google+ to stay up-to-date on our latest video marketing innovations.
Baljeet Singh, YouTube group product manager, recently watched “
Guitar Lesson from Spinal Tap's Nigel Tufnel.
”
How to shape up your video marketing strategy in 2012
Tuesday, January 31, 2012
Did you
vow to get in shape
in 2012? Maybe you committed take your business to the next level this year, too. Keeping either resolution can be a challenge, so we wanted to call out a few
YouTube
fitness Channels doing great work both with their videos and their advertising—without breaking a sweat.
Mike Chang has a growing following on YouTube thanks to his easy-to-do workout videos, steady stream of new content and special seasonal discounts offers on his
Six Pack Shortcuts
program. This January he gave YouTube subscribers 70 percent off from his new
Insane Home Fat Loss
program. He also uses
YouTube TrueView video ads
to reach new viewers, and now has more than 370,000 Channel subscribers interested in rock solid abs.
The
Flex Belt
and
TRX
Channels use their YouTube Channels to host tons of video content for beginners and experts alike, many featuring celebrities like Next Top Model winner
Adrianne Curry
for Flex Belt or NFL superstar
Drew Brees
on the TRX Channel. Talk about motivation. Through the power of video, Flex Belt and TRX can capture an audience’s attention, show how their products work, and then tell viewers how to buy the product with banner ads on their brand Channels or call-to-action overlays over their videos. TRX’s YouTube Channel banner ended up being responsible for 7 percent of all holiday sales through paid search Channels in December 2011.
If you’re a business owner, musician, filmmaker, fitness expert or all of the above, you can build an audience with YouTube video advertising tools by getting started with
Google AdWords for video
today.
Baljeet Singh, group product manager, recently watched “
S*&t Silicon Valley Says
.”
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