Official Blog
What's happening on YouTube
A ‘Next’ step for YouTube nonprofits
Friday, February 17, 2012
Last year we launched
YouTube NextUp
to accelerate the growth of the next big YouTube stars. Then in October, we
announced YouTube Next Chef and YouTube Next Trainer
to turbocharge up-and-coming
cooking
and
fitness
channels by great YouTube video creators. We’re excited to share the latest addition to the Next Creator family of programs:
YouTube Next Cause
for nonprofits.
YouTube Next Cause is designed to help organizations that are already changing the world better use online video to drive action. At a one-day summit in San Francisco on April 2, selected participants will get access to everything from training in YouTube fundamentals, to promotion and community engagement tips, to one-on-one consulting sessions to grow their YouTube presence.
We’ve always sought to make YouTube a platform for nonprofits to broadcast their messages. And
we’ve seen amazing things happen
when the YouTube community comes together in support of great causes. With 4 billion views a day, we want to make sure nonprofits have the tools they need to reach the global audience on YouTube and turn video views into donations, volunteerism and awareness.
Applications for YouTube Next Cause are
due on
February 27, 2012 at 11:59PM PT
, and the selected nonprofits will be
announced on March 5
. This program is open to organizations that are part of the YouTube Nonprofit Program (
full eligibility requirements
). You can apply online at:
http://goo.gl/ODbI6
.
Check out what nonprofits are doing on YouTube at
youtube.com/nonprofits
. And tune in around March 5 to learn more about some of the great nonprofit organizations chosen and what they’re doing to change the world!
Hunter Walk, director of product management, recently watched “
Using YouTube with a Purpose - Helping Kids in Bangladesh.
”
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