Bacardi, Pernod Ricard Spar Over Rights to Rum Name

SAN JOSE, Cuba—The distillery that converts Cuban molasses to Havana Club rum beneath palm trees here is about to undergo a major expansion.

A multimillion-dollar expansion of warehouses and bottling lines anticipates a reopening of the American market to the Cuban brand, said Asbel Morales, rum master at Havana Club International, a joint venture between the Cuban government and Paris-based distiller Pernod Ricard SA. “We just need...