Amazon finally brings its one-hour Prime Now delivery service to the web

Nearly a year and a half after launching its one-hour delivery service exclusively as a mobile app, Amazon has given its Prime Now offering a destination on the web.

Amazon Prime customers can now place orders for one- or two-hour delivery on PrimeNow.com. The express delivery option is only available to members of Amazon’s $99-a-year Prime program, in just over two dozen metro areas nationwide.

“We have expanded the service rapidly over the last year to new cities, and customers told us that they would want the option to shop on a browser as well as mobile,” Prime Now chief Stephenie Landry said in a statement.

The delivery option still isn’t available on Amazon’s main shopping site, and product selection is limited to tens of thousands of items. But the web launch is another sign that Prime Now is a key piece of Amazon’s future.

Prime members pay $7.99 for one-hour delivery through this service, and no delivery fee for two-hour delivery. The service specializes in selling health, beauty and household items and, increasingly, both fresh and packaged groceries as well. Amazon partners with local grocers in some markets, but also competes against them by selling the same products itself in some cases.