Boss BF-2, CE-2 and DM-2 pedal "Understanding Technology Series: Understanding Time Delay Effects" ad, International Musician 1982

Boss BF-2 Flanger, CE-2 Chorus and DM-2 Delay "Understanding Technology Series: Understanding Time Delay Effects" full page colour advertisement from page 25 in the May 1982 issue of International Musician and Recording World (North America).

I'm still deep into packing up all my stuff for my house demolition/rebuild and during one of my epic procrastination sessions I came across this advertisement and fell in love immediately. I know effects aren't my usual jam, but its not unheard of if you search my blog by the "effects" label. Moog, Roland, Korg and some others are represented.

So, definitely worth a short blog post. And besides, I have two really good reasons for posting this ad.

The first reason is that I love pedals. Especially simple pedals with one in/one out. Easy peazy. No question of how to insert them into your ol'skool mixer either. And there's no doubt these pedals sound delicious.

The second, and more important reason, is that I absolutely LOVE the aesthetics of this ad. Boss ads didn't always line up in concept and design with their Roland counterparts, but this one fits snug as a bug in a rug with Roland's "Understanding Technology Series" advertisements that got many-a-loin-a-swelling during this time period.

In other words, this ad shares blood with royalty.

Let me jog your memory... remember this lovely "Understanding Technology" 808 advertisement from mid-1981?

Or, an even better example is this lovely "Understanding Technology" 2-pager for the Jupiter 8 from the same time period.

Or how about this TB-303/TR-606 "Understanding Technology" classic from mid-1982?

And I bet each of those synths have been plugged directly into a Boss BF-2, CE-2 or DM2 pedal at some point by most owners.

You get the picture.

And in all honesty, I'm drawn to this Boss pedal advertisement even more because it's educational component is off the hook too. Just look at that diagram underneath the three pedals that explains in visual detail the time delay differences between the flange, chorus and delay, including the overlap in timing found between each one.

Well... back to packing.

Boss DR-110 Dr. Rhythm Graphic drum machine "A sound Innovator" brochure, 1983

Boss DR-110 Dr. Rhythm Graphic drum machine "A sound Innovator" four-page colour brochure from December 1983.

I hadn't turned on my Boss DR-110 for about a month or so. And just this morning when I plugged it in and flipped the power switch,  I immediately noticed the smell of burnt electronics. Doh.

Let me take a few steps back...

I've been building up my Eurorack modular synth lately. And whenever I get new modules, I like to hook 'em into the system as quickly as possible and do a few tests to make sure everything is working properly. This usually involves setting up a short sequence on the Doepfer A-155 Analog/Trigger sequencer and setting up an increasing complicated patch that will try to involve all the in's and out's of any new modules.

This time, the new modules included the lovely Phonogene and DPO from Make Noise and Micro Hadron Collider and Geiger Counter from WMD.  Shazaam!

The Photogene and Geiger Counter were just aching for an external sound source such as a drum machine that I could also trigger the sequencer with to get everything sync'd together. Usually that responsibility is given to my Boss DR-220E (the electronic drums version of the 220). The 220E uses the cowbell as the trigger out, so I just set up a normal drum pattern with the cowbell hitting on every beat and hit the START button.

But, since I knew I was blogging about the DR-110, I thought I would try using that drum machine so I would have something to blog about. Nothing like killing two birds with one stone. And that's when I turned it on only to have that burnt electronic smell fill the air. Thankfully I hadn't turned on the modular yet, so I knew that it was the relatively cheaper DR-110 that was the source on the odour.  So, instead of blogging about triggering my modular with a DR-110, I guess I got to blog about the exact opposite.

Ouch. Will have to open that thing up at some point and look at the damage.

The brochure itself takes its design cues directly from similar brochures/sell sheets that were being designed for parent company Roland - like this one at right for the Roland TR808/606/303. Lovely covers. Really.

Like that front cover for the TR808/606/303, the front cover for the DR-110 brochure is great because it includes such a juicy photo. And not only that of the drum machine, but the drum machine's sister product that was also being advertisement at the time - the Play Bus HA-5.

I am a little disappointed that Boss's "comic book" advertisement theme from both the DR-110 and HA-5 didn't make it into the brochure for the DR-110 at all.Those were truly gorgeous.  Quite the disconnect.

Now, open up the brochure and you will find that Boss decided to take the opportunity to provide readers with some pretty detailed instructions on the DR-110's operational procedures for step writing, tap writing and song writing. They even included all the little button symbols. Nice.

The back of the brochure includes the obligatory specs and accessories sections, including that HA-5 Play Bus headphone amp and RH-11M stereo headphones with microphone. Nothing really new here. Just some nice info.

Well - it's time to get out the screwdriver and see what kind of damage I'll find inside my DR-110.

Wish me luck...

Boss Play Bus HA-5 "A rough audience" ad, Keyboard 1984

Boss Play Bus HA-5 portable amp and PA system "A rough audience" full page colour advertisement from page 7 in the February 1984 issue of Keyboard Magazine.

Two boss ads in a row... and you can see why.

Even though I don't really have that much of an interest in portable amps, I do really enjoy these Boss ads. I have to say that the Dr. Rhythm advertisement that can be found in the December 1984 and January 1984 almost pales in comparison to this HA-5 ad that immediately followed in the February and March 1984 issues. Its almost disappointing that each ad only received two months of ad space. They both deserved so much more.

The Dr. Rhythm ad featured only one frame, but we get five gorgeous frames of story line with the studly Mr. Play Bus and his... er... Playbus. I'm comfortable enough in my heterosexuality to say that's one good-looking man.

Everything about this ad leads back to the pop-culture of the moment. The kid's clothing looks right out of a Duran Duran poster with their bright shirts and sports jackets. And the reference to Dallas, a show popular amongst the not-so-hip adults, rocks. And kicking them out of the garage for being too loud cracks me up. Even the Betty and Veronica look-a-likes sitting in the sand adoring the boys screams pop culture.

The details within each frame are also a pure joy to discover. The one guy stepping in kitty litter. The cat freaking out because of the noise. The one kid with "The Kools" t-shirt. And.... a TR-808! Go Roland/Boss!

I'm guessing this was Boss's answer to Yamaha's portable "Producer Series" of gear that included the portable MA10 headphone amplifier and MM10 Mic Line Stereo Portable Mixer. And its interesting that Boss also chose to use artwork in their ads.

The Boss Area Web site is a good resource for many Boss products, the HA-5 included. Some good specs for the HA-5 as well as the RH-11M can be found there.

Like I said at the beginning - not much of an interest in portable amps... and not much else to say.

This awesome ad speaks for itself anyways.  :)

Boss Dr. Rhythm DR-110 "Lousy guitar playing" ad, Keyboard 1983

Boss Dr. Rhythm DR-110 drum machine "Lousy guitar playing" full page colour advertisement from page 7 in the December 1983 issue of Keyboard Magazine.

Wow, if my blog labels are any indication, this is my first ever Boss post. It's even more of a wonder this ad hasn't been posted yet since I have such an infatuation with vintage (and not so vintage) drum machines. My drum machine shelf is overflowing but the collection just keeps growing. Its a good thing that many of these 80s drum machines are so small.  :)

I distinctly recall this ad from 1983 - that's gotta say something. Maybe I identified with the teen struggling as a bedroom musician. Or maybe I was already infatuated with drum machines. Or maybe it was the comic-style artwork used to market to its target audience with pin-point accuracy. Probably a bit of all three. And those are the exact same reasons I like this ad today. Especially the artwork (see the blog's "artwork" label for other ads based around artwork).

The DR-110 seems to be at or near the beginning of what I call the third "wave" of compact drum machines. I don't know if you can actually call it "waves", but my mind always wants to categorize everything.  In my head, the initial wave included first gen machines like the Ace Tone FR7L or Roland TR-33/55/77 series. Then the second wave included more compact machines like the Boss DR-55, Korg KR-55 (1981), Sound Master SR-8 (1982) and Clef Master Rhythm (1982).  And the third wave included drum machines like the Roland TR-606 (1982) or Korg KPR-77 (1983).

Well then, you may ask, where does the LinnDrum fit in? Or the Roland TR-808?

That's the thing - they don't fit into those waves. To me it seems like after that first wave or so, drum machines split off into two streams. The first stream consisting of lower-priced drum machines like those above. The second stream consisting of higher-priced professional drum machines like the Linn LM-1 (1980) and the Linn Drum, as well as the Roland TR-808 (1981), and Oberheim DMX (1981). And then later drum machines like the Sequential DrumTraks (1984).  But as higher-end technology such as sample memory got cheaper, the two streams merged again later in the 80s to bring us drum machines like the Korg DDD-1 (1986), Roland TR-505 (1986) and Kawai R-100 (1986).

Now, like I said - this is how my mind categorizes them - and not necessarily how they should be categorized. Don't email me angry letters.   :)

So, like I said, I kinda fit that DR-110 into that third wave of cheaper drum machines that weren't necessarily made for professional use. You only have to look at this DR-110 ad to know Boss was also thinking along these lines. The whole theme of the ad is NOT one of a professional musician in a studio, recording a hit record. Nope. It's one of a father telling his "98 pound [bedroom] musician" that his rhythm sucks donkey balls. And although the ad-copy does describe the sounds of the DR-110 as "studio quality", even Boss doesn't go as far as saying it could be used on professional records. 

"Whether it's a bedroom jam, or a drum sketch for the studio..."

Luckily, myself and many others didn't listen to the ad and didn't stop at just using it to form drum sketches.

My DR-110 gets used regularly, either sampled clean or pumped through my modular, or my ever-growing Boss half-rack effects tower (see right with my 303). I bet they could make those effects racks even smaller now - maybe 1/3 or 1/4 racks with itty-bitty knobs. How adorable would *that* be attached to a Monotron.

 I really enjoy the sound of the DR-110 and often when I'm asked about it, I compare it favorably to the TR-606. And it looks like I'm not the only one that makes this comparison. Through Vintage Synth Explorer's DR-110 page, I came across a nice short video by AnalogAudio - a lovely way to end this blog post:

End note: You can also listen to my 303 being pumped through that Boss micro-effects rack tower on the Retro Synth Ads SoundCloud page. Scroll to the bottom and look for "Short bit" and "Boring stuff" (which includes a few notes so you can tell when each effect is applied).