Official Google Webmaster Central Blog: Improved Search Queries stats for separate mobile sites

Webmaster Central Blog

Official news on crawling and indexing sites for the Google index

Improved Search Queries stats for separate mobile sites

Tuesday, January 07, 2014

Webmaster ToolsSearch Queries

Queries where your m. pages appeared in search results for mobile browsers

Queries where Google applied Skip Redirect. This means that, while search results displayed the desktop URL, the user was automatically directed to the corresponding m. version of the URL (thus saving the user from latency of a server-side redirect).

Skip Redirect information (impressions, clicks, etc.) calculated with mobile site.Best practices if you have a separate m. site

Follow our advice on Building Smartphone-Optimized Websites

On the desktop page, add a special link rel="alternate" tag pointing to the corresponding mobile URL. This helps Googlebot discover the location of your site's mobile pages.
On the mobile page, add a link rel="canonical" tag pointing to the corresponding desktop URL.
Use the HTTP Vary: User-Agent header if your servers automatically redirect users based on their user agent/device.

Verify ownership of both the desktop (www) and mobile (m.) sites in Webmaster Tools for improved communication and troubleshooting information specific to each site.