The goal of a Pay Per Click Campaign is always to catch the attention of the targeted customers to a specific web site and move them into your own clients.
PPC, SEM, paid search, search engine marketing. Whatever you call it, the simple definition of this marketing strategy is “gaining website traffic by purchasing
Pay per Click or #PPC campaigns in #advertising are common to many #onlinemarketing operations. Both the results and the investments for such campaigns are big. Just like other online marketing campaigns, the trends in PPC also keep changing. How dynamic your campaign is going to be will depend on how fast you are adopting these new trends.