Hi there.

Current City

Tel Aviv

Favorite thing about tel aviv

The eclectic architecture and the great food.

I created Smore because

I want to make it easy for even tiny businesses to communicate with their customers like pros, and not waste time and money doing it.

What I love most about my job

Working with my favorite people in the world to bring beautiful, quirky products to the masses.

Why the name “Smore”?

S’mores are easy and fun to make. Plus they’re bite-sized. It seems like a great way to communicate what we’re about. Who doesn’t like a S’more?

Favorite Toy

Legos and my SNES!

Most inspiring moment as an entrepreneur

When a team member comes up with a great idea that you know you couldn’t have come up with on your own. It just feels great to know you have the best people working with you, and they’re all committed and passionate.

Best place on Earth I ever visited

The Grand Canyon for the quiet vistas and hiking, and New York City for the culture and just the feeling of being in the buzzing center of civilization.

Best meal I ever ate

The best meals are the simplest ones: double Shackburger at the Shake Shack in Madison Square Park.

Most awesome achievement at Smore

The first time we got a real paying user was transformative for us. We worked hard to make our Pro offering and that first customer proved to us that there are great things to come.

How I plan to take Smore to the next level

As Smore becomes more and more mainstream, my focus is shifting from just our product to creating a world-class company that’s also a pleasure to work for.

What being a leader means to me

Communicating your expectations very clearly, providing a clear direction, being open, honest and supportive. A leader needs to both inspire and be approachable. They need to make tough, unpopular decisions when needed. They need to know when not to sleep at night and when to ask for help, too.

Favorite tech item

My Sonos speakers are the best thing ever. So much attention to detail goes into them. It’s refreshing as a user and inspiring as a founder. My Kindle(s) are my BFFs as well :)

I could not live without

A good night’s sleep, and knowing that I’ve earned that sleep with a lot of hard work.

I am in my element when I am

Designing or talking about new products: either mine or ones that I’m excited about.

Current City

Tel Aviv

Favorite thing about Tel Aviv

Food and beautiful people

I created Smore because

I care about design and web publishing and I wanted to share that with others.

What I love most about my job

That I am working on something that people care about. And that I work with successful and creative people. The challenges of my job constantly push me to be a better professional and a better human being.

Favorite Toy

Lego Technic

Most inspiring moment as an entrepreneur

Before we started Smore, we created a Random Startup Generator as a joke, just something to do. We launched it, went to sleep, woke up and 100,000 people had seen it. So, I understood then that the internet just loves good stuff.

Best place on Earth I ever visited

The Intrepid in New York because I really loved planes as a kid.

Best meal I ever ate

At a small delicatessen on Court Street in Brooklyn - we ate onion soup, a Ruben sandwich and the best chocolate chip cookie.

Most awesome achievement at Smore

When we got our first paying user. I was sure it was a bug and I accused Gilad of creating it. Then we checked and it was actually real, which made me so happy.

How I plan to take Smore to the next level

My goal is to bring awesome to our team, continue to build a successful company with a unique company culture, and give back to the community as well as the start-up ecosystem.

What being a leader means to me

Doing the right thing, even when it’s hard. Knowing how to listen.

Favorite tech item

My Nikon D810

I could not live without

Good conversations and good food.

I am in my element when I am

Creating

Current City

Tel Aviv

Favorite thing about Tel Aviv

Everything is close by and always open. I love that I can get a roll of sushi at 4 in the morning.

What I love most about my job

I love the balance we found between working hard, getting stuff done, and maintaining a relaxed life.

Most awesome achievement at Smore

In 2013 we went on a 3-month business trip to New York. I am so glad we had the chance to do it. It was a great experience, eventhough I had to live with Gilad and Shlomi ;)

Favorite Toy

I find myself playing my Xbox way too much.

Best place on Earth I ever visited

I remember waking up on the first day at Koh Phi Phi. We were staying right on the beach, no cars, barely any technology. It was just so quiet and peaceful.

Best meal I ever ate

I've had so many good ones. But one remarkable meal I remember was at a place called Court Road Grocers. It's like a 50 minute ride to Brooklyn and then a 10 minute walk. The long ride is totally worth the most amazing onion soup and 'The Perfect Reuben,' as we call it.

Favorite tech item

My Nikon D800E. It's absolutely amazing.

I am most inspired by

Seeing little details in products that someone took the effort of paying attention to.

I could not live without

My dog Gnocchi :)

I am in my element when I am

Sitting on the grass once a week and relaxing. The best ideas come to me.

Current city

Tel Aviv

Favorite thing about tel aviv

The Gordon Marina

What I love most about my job

You never stop learning.

Most awesome achievement at Smore

Making the Smore iPad App Demo.

Favorite Toy

Grumpy Cat Doll

Best place on Earth I ever visited

Blue Hole, Sinai

Best meal I ever ate

Homemade pasta

Favorite tech item

Ahh...Cat laser pointer.

I am most inspired by

People who take their work seriously but not themselves.

I could not live without

My morning coffee.

I am in my element when I am

Working with curious and energetic people.

Current city

Tel Aviv

Favorite thing about Tel Aviv

The energy. It is pure, intense, laid back, interesting, wild, and free.

What I love most about my job

The team. Everyone is super intelligent, quirky, cool, and hilarious in their own lovely ways. We keep it real with each other. We work hard and celebrate big.

Most awesome achievement at Smore

Introducing new creative processes.

Favorite Toy

My bike

Best place on Earth I ever visited

Santorini and Tuscany.

What being a leader means to me

It means having clear vision and getting everyone around you as excited about it as you. It means creating a culture of open and free communication. And it means keeping the best interest of your team members at heart while inspiring them to create their best work.

Best meal I ever ate

The first time I was in Paris, we were young and budget conscience. For lunch, we went to the market and bought fresh baguettes, smelly and delicious cheese, and vegetables. We picnicked outside between long walks around the city. It was so simple and so good.

I am most inspired by

Photographs, elegant design, craftsmanship, positive energy.

I could not live without

My passport.

I am in my element when I am

Dancing, writing, creating.

Current city

Tel Aviv

Favorite thing about tel aviv

I love how everyone owns a dog. If you are like me and don't have one, you will definitely get your daily fix by just walking down the street. Living on the beach is also a plus.

What I love most about my job

Interacting with customers and understanding their questions and figuring out the best solutions. When someone emails me back and thanks me, it always makes my day!

Most awesome achievement at Smore

When I found my very first big bug on my own and we were able to fix it quickly without it affecting any of our lovely users!

Favorite Toy

Weird question, but I guess Silly Putty!

Best place on Earth I ever visited

Cape of Good Hope, South Africa. It feels like you are on the edge of the world.

Best meal I ever ate

My sister and I were backpacking through Europe and we were in Helsinki, Finland. We were starving and we finally found this cafe and they had the best chicken burgers.

I am most inspired by

My generation (Generation Y). I love seeing what people my age have accomplished in such a short time. It makes you believe that success doesn't have to come when you are older. If you have a good idea and you believe in it, you can make it happen.

I could not live without

Chocolate.

I am in my element when I am

Well-rested and after I've worked out. I feel like I can conquer the world!

Current city

Herzliya

Favorite thing about Herzliya

It feels like this city never sleeps, it is timeless and ageless.

What I love most about my job

I love digging into new technologies with which I am not familiar. Our work here gives me that opportunity.

Most awesome achievement at Smore

I’ve only begun here a short while ago but I’m happy to continually be producing great work with the entire team.

Favorite Toy

I have several Raspberry Pi's which I like doing cool stuff with.

Best place on Earth I ever visited

I haven’t traveled as much as I would like, but to this point, the Passo Tonale mountains in Italy. It's a great place for snowboarding and the view is amazing.

Best meal I ever ate

I will never forget the amazing Calzone that I ate while snowboarding in Passo Tonale.

I am most inspired by

Successful people who speak about their failures along the way.

I could not live without

Steak, I really like steak :)

I am in my element when I am

Brainstorming and working with other people.

Current city

Tel Aviv

Favorite thing about tel aviv

The fact that I live on a quiet street, but am only a minute walk from the busiest places where everything happens.

What I love most about my job

The smart and creative people I work with.

Most awesome achievement at Smore

I'm new so I don't have any yet. But I am going to rewrite all of Smore's code and make it send free Christmas cards on the 4th of July :)

Favorite Toy

My projector and receiver.

Best place on Earth I ever visited

Oh, there are so many. A few examples are Huayna-Potosi and Villa-Tunari in Bolivia, Pucon in Chile and Jericuacuara in Ceará Brazil.

Best meal I ever ate

I once found myself at a premium cooking school's private restaurant in the heart of Rome. I don't remember the name, but the 7-course meal was amazing.

I am most inspired by

People who fulfill their dreams.

I could not live without

My wife.

I am in my element when I am

In the shower.

Current city

Tel Aviv

Favorite thing about tel aviv

I love living on the Mediterranean and enjoying the (usually) beautiful weather.

What I love most about my job

Our incredible team! Everyone is so smart, fun and inclusive! It makes coming to work a great experience :)

Most awesome achievement at Smore

Joining the Sales team as well as the Customer Happiness team.

Favorite Toy

My purple cruiser :)

Best place on Earth I ever visited

Cinque Terre, Italy and the Greek Islands.

Best meal I ever ate

The best Farinata from Cinque Terre, Italy.

I am most inspired by

Travel, Jazz music, and photography.

I could not live without

The ocean nearby.

I am in my element when I am

I am dancing, traveling and playing music :)