Removing an obsolete label that was used when these issues were in the gdata-issues project.

Changing the issue type to match the organization desired in this project.

having custom metric is good, but having custom metric per visit (average) is even better. Currently this is done by exporting data into a spreadsheet before applying the calculation

+1 for this. I also need at least the avg of custom metric based by visit.

See also http://stackoverflow.com/a/19460632/122441

Also looking for this on a key website metric :)

This is essential.
In our case we track the duration of video consumption. We need the avg. for each video.

There are others online platforms than can offer this calculations from GA basic metrics, but I would prefer to get all KPIs and ratios in the GA Panel. Please solve this fault it is not so difficult to develop. Thank you, BR.

Providing Custom Metrics but no calculation not added much value in many scenarios.. i want to know the page views to real orders ratio..this is not possible without simple math not available in GA..as another said it is very easy to implement..

At the very least allow us to receive the average value of a custom metric, there are a lot of cases in which a Total is just not relevant.

as a game developer metrics are useless if we  don have some way of getting min,max,average and mean values

I'd love to use custom metric to track the number of search results returned, but I care about the average number of hits per search phrase, not the total. I have to agree that I find the value of metrics greatly diminished by not being able to specify how they're aggregated.

Getting at least the average of custom metrics is really important! Now I have to export data and calculate it instead of customer just checking it from dashboard or GA report.

This feature would be extremely important for agile clients looking to have a quick glance on their returns. Please consider putting this on schedule.

would be helpfull!

This is so basic!

Just like #12 Rilldel, as a game developer, Custom metrics are useless without basic calculations.
Google sheets export is a slow as hell process, results in tons of useless sheets, etc.
To get the ratios I need I resort to specifying different Screen views for the different cases then use the funnel abandonment rates!
Or use tons of events to make use of the 'Value' parameter. Which is exactly what Custom Metrics are supposed to alleviate...

It's a must!!!!

(No comment was entered for this change.)

This has been completed! you should close. 

Thanks for the comment, I had no idea they added any functionality. Here's a link for everyone else following this thread: https://support.google.com/analytics/answer/6121409?hl=en

Still would like to have MAX / MIN functionality. I can get a rough average now by doing Custom Metric A / Hits, but there's no way to explain that reports using this metric need to filter out hits that don't have a value for Custom Metric A.