personalization
Acquia Lift Datasheet
Digital marketing and demand generation teams are seeking competitive advantage through real-time, insight-driven interactions with their customers. Acquia Lift builds a high definition profile of your visitors’ interests and behavior—whether anonymous or identified—in order to drive great digital... Read more
Digital Personalization 101
The history of advertising involves sharp-dressed men—like Don Draper—telling customers what to think about their brands and products. They owned the message, the image, and ultimately influenced consumer opinion. Fast-forward to today: Digital reigns supreme and customers now own the conversation.
Case study: Large Insurance Company
Rather than let others take the lead, one major U.S. insurance company set out to beat the competition by developing a website designed around customer engagement. For this insurer, the time was right to transition from a traditional business-to-business model, working through an agent network, to... Read more
The Future of Digital Marketing is Context-Driven
Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5. Connecting and engaging with your customers is more important than ever before, and greeting them with a uniquely crafted experience is no longer just the dream of... Watch now
Personalization for Higher Education Websites: Start Small and Think Big
Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5. The vast majority of today’s University websites still provide the same static experience to every visitor. Learn how personalized experiences can drive better... Watch now
Test for Success: A Digital Marketer’s Guide to Personalization
In today’s marketing world, buzzwords like automation, user experience, and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer. In this eBook, we show you how to take your... Read more
Personalization How-To: Driving Conversion with Acquia Lift
Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5. Today’s digital marketers and site owners are being asked to do more with less to engage customers, segment their audiences, and improve conversion rates across all... Watch now
Acquia Lift: Personalization in Drupal
The days of “one-size-fits-all” marketing are over, and hyper-personalization is the new norm. Digital marketers and site owners are being asked to do more with less to engage customers, segment their audience, and offer highly tailored content. Today’s sophisticated consumers, thanks to... Read more
Can Your CMS Handle Success?
With mobile and digital becoming the center of the marketing experience, responsive design and personalization shouldn’t be afterthoughts; they should be the only thought. Being able to tailor content and differentiate web design based on the current needs and preferences of the consumer is... Read more
Let’s Get Personal
Personalization is as old as marketing itself. The simple definition hasn’t changed: Give each customer what he wants, how he wants it, when he wants it. This has been true since the days when customers returned regularly to their favorite shop because the clerk knew their name and was familiar... Read more