Cross posted from the Google Korea blog.

Ever wondered what it’s like to work as a marketing intern in Google Seoul? Meet Hyungjun Lim, a student at Seoul National University majoring in Political Science, who just finished six months interning on the marketing team in Google Korea.

Tell us a bit about your marketing project.
Google’s marketing process varies according to each of its products. For example, our marketing activities cover specific products as YouTube, Android and G+ but we also do marketing for Google’s advertisers (both large companies and SMB). Although my title on the team was “intern,” my responsibilities went far beyond that. I had to go through the entire marketing process beginning with planning, budget confirmation, execution and finishing with review & analysis. Each step has to be carried out efficiently and meticulously.


During my internship, I was in charge of G+ marketing. My task was to increase brand awareness of G+ among Korean users and on-stream engagement of current G+ users. As an effort to achieve the given goals, we planned various marketing activities including the Beyond K-Pop Live Concert Series and Plus Photobook Project with Korean Air. I was also the project manager for Eric Schmidt’s 1-hour talk session with college students. Although this project was not directly related to my original responsibility, I gratefully took on the project as part of a cross-functional coordination with the Google PR team.
Clear and efficient communication is essential when you are going through a marketing project. Communication is also not limited to just your team--it extends to your relationships with external partners. Successful marketing campaigns can never be accomplished by our efforts alone. We constantly work with agencies and other stakeholders, which means that many different people have to share one common plan. If a change is made, it has to be timely and it must be precisely informed to everyone.

Communication here is more than just an interaction of words. People usually digest external information in their own way. That is, each individual may interpret one message in different ways. The process of reading other people’s intentions and clearly conveying my creative ideas to colleagues was difficult at first. But over the course of my internship, I learned through many interactions how to communicate effectively. I believe this skill of explaining my ideas logically and clearly to my counterparts and understanding other people’s ideas were a few of the most important assets I gained from my internship and this will definitely give me an advantage in the future.

What makes you Googley?
We often use the phrase “Googley” when we are describing Google culture from the inside. But what does Googley mean exactly? For me, Googley can be categorized into 3 keywords. This is my own definition of Googley so none of these are officially endorsed.

Big picture: Googlers always think about bigger objectives. They don’t stop after immediate necessities are satisfied. They contemplate on measures to maximize the result and consider the ultimate impact of their actions. This attitude is commonly shared with all Googlers from engineers to sales and marketing managers and has become the foundation of Google’s innovation.

Respect: Googlers respect fellow Googlers. Every opinion counts regardless of work experience. Also, Googlers are welcome to healthy criticism when there’s a mistake and are always ready to learn from peers.

Ownership: My internship at Google gave me the opportunity to develop new strengths and learn a lot. It was an honor to meet and work with fellow Googlers who stay humble, find ways for self-improvement, and always want to share thoughts and advice.

Google provides a work environment with a lot of resources for its employees. But if you take a closer look inside, you’ll find that all the resources Google provides exist so that Googlers can fully concentrate on their jobs and have the greatest output possible. An ideal environment to allows employees to be the most productive, high-achieving employees possible in their respective roles.

Interested in learning more about internships at Google? Visit google.com/jobs/students and search for opportunities in Business or related fields.

Posted by Maggie Hohlfeld, University Programs Team

The Google Anita Borg Memorial Scholarship: Asia Pacific honors the memory of Dr. Anita Borg who devoted her life to encouraging the presence of women in computing. The scholarship is open to current female undergraduate or graduate students who will be studying at a university in Asia Pacific for the 2015 academic year.

Applicants should be enrolled in a computer science, computer engineering, or closely related technical program and exemplify leadership and demonstrate passion for increasing the involvement of women in computer science.

Recipients of the scholarships will receive a scholarship amount specific to their local region in respect to tuition and be invited to attend an annual Google scholars’ retreat at a Google office in Asia Pacific.
Applications close on 18 May 2014, 11.59PM PST. Apply today!


For more on Google’s scholarships, please visit www.google.com/students/scholarships.

Posted by Cheryl Tang, APAC Staffing Programs Team

This summer, 30 students were selected from local universities in Singapore to attend the inaugural AdCamp at the Google Singapore office. Insights and trends in digital marketing were shared by some of the very best in this area. The 3 days were packed full of exciting sessions about important trends in consumer behavior such as the use of multi screens, the rise of mobile marketing, and workshops on Google products.

Meet Astha Kalbag, a 2nd year student at the Singapore Management University studying Marketing and Psychology who recently attended the inaugural AdCamp Singapore. She enjoys budget travel in Asia and hopes to be able to fly to the moon one day.

Google AdCamp was a well-balanced mix of work, learning, and fun, where we gained insights about digital marketing, Google products, and the foundation of pitching from the very best at Google. Given that Google has become a part of students’ daily lives, I was most excited to hear from the Googlers who made it possible.


Through interactive sessions over the 3 days about Google AdWords, YouTube, Chrome, mobile marketing, and trends in consumer behavior, I was able to widen my knowledge of digital advertising.The personal experiences shared by Googlers made it easy for us to learn as it was extremely interesting.

In addition to marketing knowledge, we were also able to experience the Google culture for ourselves as we interacted with Googlers, which is widely talked about across industries. Besides being more than willing to answer our questions, they also took us on an office tour where they shared the purpose and impact of their office design. From these interactions, I noted that there was an undeniable common wavelength that motivated people – the desire to make a positive difference in society. Google’s value system is surely aligned with that ideology that the people at Google belong to a larger community that they should serve. Personally, this realization truly inspired me to constantly strive to be a better person in order to make a real difference in society.


For more information on programs at Google, please visit Google Students.

Posted by Minty Cai, Tech Staffing Programs

Dr. Anita Borg believed that technology affects all aspects of our economic, political, social and personal lives. A technology rebel with a cause, in her life she fought tirelessly to ensure that technology’s impact would be a positive one and passionately believed in working for greater representation of technical women.

As part of Google’s ongoing commitment to further Anita Borg’s vision to revolutionize the way we think about technology and dismantle barriers that keep women and minorities from entering computing and technology fields, we are excited to recognize and congratulate the 92 Google Anita Borg Memorial Asia-Pacific scholars for 2013. The full list of scholars can be found here.

This year, we were thrilled to have scholars and finalists across APAC join us at Google Sydney and Google Beijing for a retreat consisting of workshops, technical talks, panel discussions, a hackathon and lots of networking opportunities.




What was your motivation for applying for the Google Anita Borg Scholarship?
Hyesoo: After I read the summary of Dr. Anita Borg’s life, I felt for the first time in my life as if I had found someone who had the same enthusiasm in computer science as I do. I was nervous about applying for a global scholarship. However, I decided to do my best because I was sure that whatever the outcome I would learn and grow in the process.

Luyi: I was excited to see the Anita Borg scholarship acknowledge female students’ outstanding performance in technology development and I was very passionate in research and technology in computer science.

In your opinion, what is the highlight of being a Google Anita Borg Scholar?
Hyesoo: For me, it is the opportunity to go on a retreat where I met female students and Google Engineers from around the globe and share each other’s enthusiasm and interest in computer science.

Rijurekha: After listening to the speakers at Anita Borg retreat, the power of “applied algorithms” and “applied machine learning” overwhelmed me. Good theory, coupled with careful system implementation, can create a huge impact. The highlight of being a Google Anita Borg scholar is a new realization that systems are good, but to make it great I need to couple it with good theory.

Share with us your “magic moments” at the retreat.
Luyi: I like the technical talks given at the retreat as it covers various projects that Google was working on these years. I was also impressed with their catchphrase, “do cool things that matter”. Keeping this in mind, I believe that with upcoming and new technologies we will be able to contribute and make our world a smarter and better place.

Rijurekha: The maps and search talks did a nice job of outlining the core algorithmic and systems challenges in both the areas, defined the main sub-problems and gave fairly intuitive ideas about how Google goes about solving them. Complex dynamic graph algorithms or 3D point cloud vision algorithms working at that scale at that speed, simply blew my mind away by the sheer beauty and power of computer science theory and computer systems working together hand-in-hand.

In what way has the scholarship had an impact on you and your future in technology?
Rijurekha: The interaction with the Googlers during the retreat has definitely boosted my positive energy manifold. When a senior Googler with a PhD, smiles mischievously and says “drinking from the firehose (a common phrase to describe information overload at Google) is great, because there is so much more opportunity to learn”, that really inspires me. It is so easy to get into our own comfort zone and stagnate, so contrary examples like this Googler inspires a lot.

Luyi: After meeting with so many talented female students and successful female engineers in Google, I’m confident that, as females, we can also do things that matter and lead the technology development of the world.

Any advice for students who are keen to become our next Anita Borg scholars?
Luyi: Be passionate in technology and put your mind to being a leader in technology development.

Hyesoo: Don't lose faith in your enthusiasm but rather challenge yourself by applying for this scholarship.

What are your next steps?
Hyesoo: I’m planning to apply for a Google internship position after I develop a higher level of programming language and algorithm skills. I will also continue working on the brainwave research which I’m doing personally and will keep challenging myself by becoming involved in various interesting projects on my own before I become an actual engineer.

Rijurekha: I am open to both academic and industrial job positions in the future, the foremost preference being to be with excited people in energetic work environments. And changes, with no comfort zone and no stagnation are welcome.

Applications for APAC 2014 Anita Borg Scholarship will open in early 2014. For more updates please follow us on the Google Students Blog.

Cheryl Tang, APAC Tech Staffing Programs

It’s intern season at Google! Interns are located at offices all across the globe, and represent a broad diversity of backgrounds, concentrations and interests. So inspired by Stephen Colbert’s Better Know a District, we’re bringing to you “Better Know an Intern!” The series will introduce you to our interns and get you the scoop on the impactful projects they work on, their interests and passions, and what it’s really like to intern at Google straight from the source.

In today’s post, meet Benedict Liang, a 2nd Year Computer Science Undergraduate in the National University of SIngapore. He is currently an intern in gTech.

1. Of all the companies to apply for, why did you want to work at Google?
The people and the impact it is making on the world. Enough said.

2. In what way(s) has Google impacted you, and how have you left an impact at Google?
I was able to work with brilliant software engineers. I was given guidance through code reviews, discussions, and weekly sync ups. In my opinion, this is the greatest benefit of being in Google.

Was I able to make an impact in Google? Definitely.

My intern project involves engineering an internal tool to help teams visualize and obtain geodata more effectively. This improved the workflow for getting better and more accurate business listings for Google Map users.

3. What is the most interesting/exciting thing that you have been able to do as a Google intern? Your “Magic Moment”?
I got to try out Google Glass! In Singapore! (Just some context, Glass has not been released outside of US yet.)

4. Aside from working for Google, what kinds of organizations/clubs/activities are you involved with in your community and around your school’s campus?
I was a Google Student Ambassador for my school last year. Representing Google (wow), having fun, and getting awesome SWAG, briefly summarizes my GSA experience. Certainly, this does not do any justice to the program. Definitely check out the video, and the program description.

I am also actively involved in NUS Hackers. This is a community of people who mess around with hardware or software with playful cleverness; they are more commonly known as hackers. Being in this community means being with like-minded people (hack&roll, Friday Hacks).

5. Any advice for students interested in being a Google intern?
Optimize for learning. In the context of college, this means taking the right courses, not the easy ones. Taking an algorithms course early in college equates to more interview preparation time and taking a rigorous course means getting yourself acquainted with more non-trivial problems.

6. Favorite micro-kitchen snack?
Emmi Yogurt Drink. It is yogurt without a spoon!

Posted by Minty Cai, Tech Staffing Programs team

Editors note: Applications for the Asia-Pacific Scholarship will close on the 31st of May, 2013. To apply and for more information, go to: www.google.com/anitaborg/apac

Dr. Anita Borg devoted her adult life to revolutionising the way we think about technology and dismantling barriers that keep women and minorities from entering computing and technology. Even today, her combination of technical expertise and fearless vision continues to inspire and motivate women to become leaders in creating technology.

As part of scholarship that Google dedicates in her name, winners of the award are invited to a retreat which brings young female computer science students together to learn from some of the best minds in the industry and each other.


We’ve asked to Sarah-Marie Heimlich, a Junior Anita Borg Memorial Scholarship finalist to tell us about the the experience she and her fellow scholars had at the Sydney retreat last year:

"For as long as I can remember, I have loved science and technology. At age three, my favourite toy were a set of LEGO Duplo bricks. I loved just building things and putting things together. By the age of ten I begun programming my LEGO robots and when I made it to high school I joined a robotics team. As the sole female in a large group of boys, you learn quickly to become just “one of the guys.

So when I followed this passion at university I barely noticed I was only one of a handful of girls. When I was selected for the Anita Borg Summit last year, I was excited to be able to spend time hanging out with other geeks. It didn’t really dawn on me until I arrived that everyone there would also be female.

There I was amongst all these others girls who were just as passionate about what I did. For probably the first time in my life, it felt completely ok to be a “one of the girls”.

One of the most important things I gained from the scholarship is that I was able to see I was not alone in my chosen profession - and that there are other women who want long and successful careers with the knowledge that they have the ability to change the world."

Now in its 10th year, the Anita Borg Memorial Scholarship has grown to include Asia, India, Australia and New Zealand. This is the first year it is being offered regionally to Asia-Pacific.

It’s important that this scholarship does more than just help connect passionate females, but that it also inspires a new generation of female computer scientists to continue doing what they love with confidence.

Applications for the Asia-Pacific Scholarship will close on the 31st of May. For more information, eligibility requirements and to apply, go to: www.google.com/anitaborg/apac

For information on the Anita Borg Memorial Scholarship in other regions, see: www.google.com/anitaborg

Posted by Diana Kalkoul, Asia-Pacific Talent and Outreach Programs