Social Media Marketing Tools
Best Social Media Marketing Tools
- Top Rated Social Media Marketing Tools include: Woobox, Outgrow, Oktopost, Socialbakers Suite, Falcon.io, AgoraPulse, Buffer, GaggleAMP Amplify, Spredfast, Lithium Social Media Management, Sprout Social, Yotpo, Livefyre Studio, and Storify.
- Other Social Media Marketing Tools on the TrustMap include: Bazaarvoice Conversations, Sprinklr, Wyng (formerly Offerpop), Shoutlet, Cool Tabs, and Oracle Social Cloud.
- A complete list of Social Media Marketing Tools is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Social Media Marketing Tools Overview
What are Social Media Marketing Tools?
Social Media Marketing Tools provide underappreciated features not common to all social media management suites. They can be hyper-specific and dedicated to one thing like brand activation or contesting. They might be focused on gaining followers on a single platform (e.g. Instagram).
Applications in this category fall under several names. Social media advocacy tools encourage employees’ and brand customers to promote companies across their own social media profile and feeds. Beyond that, social media promotion might include contesting, sweepstakes, or polls. Social media curation tools help marketers find and reuse user-generated content. UGC can then be cast into a feed, social media wall, television, or even a Jumbotron.
Social Media Marketing Tools Features & Capabilities
Many social media marketing tools are specialists. Thus they may provide just one or several of these things:
Social media aggregation, RSS Feed or social dashboard
Social media widget, browser extensions
Location-based services and analytics
Chat and social media messaging
Social media brand search tool
Media (e.g. gif) uploading, distribution
Social contesting and sweepstakes
Social media games
Social media incentives and prize fulfillment
Social media brand activation
Hashtag campaign
Contesting and campaign analytics
Social wall for events or website
Link shortening for campaigns
Pricing Information
Social media marketing management vendors often provide free tools and free limited versions of their flagship management suites. Beyond these, pricing of social activation tools is tiered. Tiers may support variable amounts of user accounts, volume of outreach, or include additional advanced features. Enterprise level tiers frequently provide dedicated account management and 24x7 customer support.
Social Media Marketing Products
AgoraPulse
Agorapulse is a social media management tool that helps mid-sized businesses and agencies better manage their Facebook, Twitter, Instagram, LinkedIn, and YouTube activity.Post content, engage with your community, and download reports from a single, intuitive dashboard.
Sprout Social
Sprout Social is a social media management platform for businesses. This platform powers smart social communication for leading brands around the world including Anthropologie, GrubHub, Hyatt, MailChimp, Spotify and Zipcar. Sprout Social is available via a web browser, iOS and Android apps. Sprout...
Spredfast
Spredfast is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprinklr
Sprinklr is a platform that is designed to manage and enrich customer experiences across multiple social channels and websites. This solution addresses the need to manage the growing number of social channels and their expansive user bases that impact an organization.According to the vendor,...
Oracle Social Cloud
Oracle Social Cloud’s analytics tools are designed to empower marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. The vendor says their unified listening, analytics and engagement application helps marketers...
Outgrow
Outgrow is designed to enable marketers to easily create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. With Outgrow, marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can...
Lithium Social Media Management
Lithium Social Media Management combines powerful publishing and response feature sets for social media marketing and customer service. Social Publishing Marketing users can sharpen their social strategy and publish better content with collaborative planning. According to the vendor, key benefits...
Shoutlet
Shoutlet is a cloud-based social relationship platform that enables marketers to publish, engage and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. The product’s focus is on quantifying return on...
Storify
Storify is a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social.
Buffer
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Socialbakers Suite
According to the vendor, Socialbakers Suite is the first AI-powered social media marketing suite. It enables marketers to understand their personas, gather market intelligence, find influencers, track online conversations, and measure marketing ROI in one place:Audiences & PersonasHave AI...
Oktopost
Oktopost is an end-to-end social media management platform, designed for B2B marketers. Oktopost offers detailed analytics on how social drives traffic and leads, and integrates to all major marketing automation platforms such as Act-On, Hubspot, Marketo, Net-Results, Salesfusion and Pardot. This...
Cool Tabs
Cool Tabs is a social media marketing platform that is designed to be used to manage marketing campaigns on various social networks and on an organization’s website. Users can generate new leads through quizzes, promotions, and competitions. The Cool Stats application shows the results of...
Bazaarvoice Conversations
Bazaarvoice Conversations provides businesses with the ability to collect and publish authentic feedback from their customers, who can review products and services, ask questions, and post photos and videos of their experiences with products. The vendor says that leveraging user-generated content...
Mapp Digital
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the...
Tracx
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic,...
Woobox
Woobox helps create contests, sweepstakes, coupons to grow fans and amplify marketing messages.
Wyng (formerly Offerpop)
Wyng (formerly Offerpop) is a social media marketing platform that allows users to run different social campaigns such as promotions, quizzes, UGC, meme generators, etc.
Falcon.io
Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data. This platform enables marketers to deliver more personalized brand experiences based on enriched...
Yotpo
Yotpo is a content marketing solution that is designed to generate reviews, social Q&A, and curate customer photos. This solution then uses this content to drive traffic and increase conversions.
Livefyre Studio
Livefyre Studio is a content marketing solution that enables companies to engage consumers through a combination of real-time content, conversation and social curation. With Livefyre users can aggregate, filter and display content from Twitter, Facebook, YouTube, Instagram and RSS, while...
Wildfire
Wildfire is a social marketing suite for automated ad and promotions management. Representative customers include Virgin Atlantic, Puma, New York Giants, Veev, and Nivea.
Bambu
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on...
GaggleAMP Amplify
GaggleAMP is an online marketing platform that lets companies amplify their marketing efforts by leveraging individual employees and other stakeholders who agree to promote their stuff. These stakeholders get emails telling them they have a message to share. They can elect to share it, not share...