Public Relations (PR) Tools

Top Rated Public Relations (PR) Tools include: Help a Reporter Out (HARO), Muck Rack, Critical Mention, and Vocus PR Suite.
Other Public Relations (PR) Tools on the TrustMap include: TrendKite, Cision PR, PRWeb, and Meltwater Media Intelligence Platform.
A complete list of Public Relations (PR) Tools is available here.

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.

Public Relations (PR) Tools Overview

What are PR tools?

PR tools are used to manage the public relations process. They usually encompass things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement. Tools with robust analytics are useful for agencies who need to justify ROI to their clients, or for agile marketers who are testing different approaches to brand awareness and reputation management.

Although some products serve multiple use cases, most PR tools are strongest in one of the following areas:

content creation, editing, and optimization
identifying and leveraging influencers, journalists, and other press contacts
media monitoring, including competitive intelligence

PR Tools Features & Capabilities

Media monitoring
Database of journalists and influencers
Tools for finding contact details
Tools for distributing and monitoring press releases
Tools to find curated lists of media opportunities
Media coverage reporting and monitoring
Support for coverage in multiple languages
Measurement and analytics dashboards

Pricing Information

PR software includes many single-function point products that can do, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.

TrendKite

157 Ratings

TrendKite is PR analytics software helping PR professionals quantify their true business impact. The vendor aims to go beyond legacy metrics such as readership, mentions and ad equivalency and provide PR professionals a concrete way to attribute their efforts to real business outcomes like brand...

Meltwater Media Intelligence Platform

90 Ratings

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor...

Cision PR Software

82 Ratings

CIsion PR Software (CisionPoint) is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Critical Mention

18 Ratings

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

Business Wire

9 Ratings

Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.

Help a Reporter Out (HARO)

12 Ratings

Help a Reporter Out (HARO) is a service owned by Cision (via the merger with Vocus) for reaching out to journalists.

PR Newswire

8 Ratings

Marketwired

9 Ratings

Marketwired is press release distribution, media targeting, influencer engagement and financial disclosure software for PR, investor relations, and marketers. In 2015, Sysomos social media listening and analytics was spun off of Marketwired, and in 2016 Marketwired itself was acquired by...

PRWeb

12 Ratings

PR Newswire MediaRoom

5 Ratings

PR Newswire MediaRoom supports the creation of an online newsroom for investor and public relations.

Vocus PR Suite

13 Ratings

Vocus is a publicly held company and their PR Suite provides on-demand software for public relations, marketing and communications professionals. It also provides news monitoring and management, social media monitoring and management, press release distribution and reporting and analytics, and...

Coveragebook

5 Ratings

Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb & Moz. Users can...

Muck Rack

10 Ratings

Muck Rack is a public relations offering from Sawhorse Media.

PRunderground.com

3 Ratings

PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.

Gorkana Media Database

3 Ratings

The Gorkana Media Database for public relations is now owned and supported by Cision since October of 2014.

Prezly

2 Ratings

Prezly offers PR software that aims to help organizations be great storytellers. According to the vendor, the software includes capabilities that enable PR professionals to:Create and publish beautiful, visual multimedia stories that are SEO-optimized and mobile-friendlyDistribute stories via email...