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The Latest

A complex Rube Goldberg machine incorporating a lock and key.

‘The industry isn’t ready yet’: A new report highlights flaws in Google’s Privacy Sandbox

The Interactive Advertising Bureau (IAB) Tech Lab concludes that Google’s Privacy Sandbox could stymie competition and impact the ad industry’s growth.

Travis Clark

Slices of balls from various sports are stacked above a streaming progress bar.

Streaming|February 9

Making sense of the momentous new sports streaming bundle from Disney, Fox and Warner Bros. Discovery

Chris Brooklier

TV screen shows various images including people saying cheers with champagne glasses.

Streaming|February 8

The rise of unscripted TV could be good for advertisers

Zac Wang

Hands reaching out to catch a football with a screen embedded in the side.

Streaming|February 8

For the 2024 Big Game, brands go omnichannel and fans stream

Michael Hendricks

Across the internet

ESPN goes OTT

ESPN will offer its own direct-to-consumer streaming app in fall 2025.

You belong with Disney

Taylor Swift's Eras Tour concert movie will be exclusively streamed on Disney+ starting March 15.

Epic deal

Disney announced that it bought a minority stake in Epic Games to create a virtual universe where consumers can "play, watch, shop and engage with content" from the company's brands.

More sports

Fox, Warner Bros. Discovery, and Disney’s ESPN are teaming up to launch a sports streaming service, Bloomberg reports.

Disney minus

Disney+ began notifying subscribers in the U.S. that it plans to restrict account sharing, echoing a Netflix strategy.

Music to Spotify's ears

In its earnings, Spotify says ad-supported revenue grew 12 percent, hitting an all-time high of $538 million.

Privacy Sandbox

IAB Tech Lab releases in-depth analysis of Google’s Privacy Sandbox for public comment, revealing significant challenges.

Olympic streams in France

Warner Bros. Discovery's Eurosport announced a massive lineup of French programming for the Olympic Games, including streaming all content on its platform and app.

Grammy streams

Paramount+ saw its highest Grammys viewership ever with 173 percent more streams than in 2023.

Data deal

Amazon strikes ad data deal with U.K. publisher Reach as Google kills off cookies, Financial Times reports.

Opinion

Opinion|January 17
A new year and a new Google: A perspective on Privacy Sandbox
Jeff Green
Opinion|January 10
Dear cookies, we are never ever getting back together
Kimberly Gilberti
Opinion|December 27
Now, not later, is the time to figure out your first-party data strategy
Phil Duffield
Opinion|December 14
Crafting the perfect blend of data
Brian Silver

Readout graph showing the rapid rise of digital political ad spending from 2020 to 2024.

The Readout

U.S. political ad spend on digital projected to jump 156 percent over last presidential election year

Connected TV (CTV) and other digital platforms are poised to take 28 percent, or approximately $3.5 billion, of U.S. political ad spending in 2024.

Asking for a friend: What is green media?

Video

Damian Fowler

How a forward market approach could transform CTV advertising

Chris Brooklier

New survey shows 59 percent of marketers’ upfront buys will lean on CTV

Zac Wang

European retailers race to stake their claim on the continent’s media landscape

Emma Shepherd

PepsiCo boosts brand presence and finds success in India’s diverse CPG market

Travis Clark

‘The industry isn’t ready yet’: A new report highlights flaws in Google’s Privacy Sandbox

Podcast

Culture|January 22
Mixed reality is the next shiny thing for marketers, but some remain cautious
Zac Wang
Marketing Strategy|January 16
Can programmatic help podcasts find the money?
Damian Fowler
Culture|January 12
The ‘unrivaled’ move you might have missed from Disney’s early upfront at CES
Ilyse Liffreing
Data Privacy|January 8
‘A value exchange’: How consumers can benefit from a new era of authentication
Travis Clark
Streaming|January 4
As consumers flock to streaming TV, CTV ads prove more effective than linear ones
Travis Clark
The Readout|January 3
74 percent of U.S. consumers are willing to share personal information with brands and retailers
Travis Clark

The Latest

‘The industry isn’t ready yet’: A new report highlights flaws in Google’s Privacy Sandbox

Making sense of the momentous new sports streaming bundle from Disney, Fox and Warner Bros. Discovery

The rise of unscripted TV could be good for advertisers

For the 2024 Big Game, brands go omnichannel and fans stream

Opinion

A new year and a new Google: A perspective on Privacy Sandbox

Dear cookies, we are never ever getting back together

Now, not later, is the time to figure out your first-party data strategy

Crafting the perfect blend of data

U.S. political ad spend on digital projected to jump 156 percent over last presidential election year

Video

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Asking for a friend: How do I activate first-party data?

For Context: The Evolution of Retail

Writers

Podcast

Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist

The Current Report: Amazon's ad tier, upfront season, and the future of TV

Moderna’s Kate Cronin on turning a pandemic hero into an everyday hero

The Current Report: Navigating the privacy and identity landscape with Dstillery's Evan Hills

Trending

Mixed reality is the next shiny thing for marketers, but some remain cautious

Can programmatic help podcasts find the money?

The ‘unrivaled’ move you might have missed from Disney’s early upfront at CES

‘A value exchange’: How consumers can benefit from a new era of authentication

As consumers flock to streaming TV, CTV ads prove more effective than linear ones

74 percent of U.S. consumers are willing to share personal information with brands and retailers

‘The industry isn’t ready yet’: A new report highlights flaws in Google’s Privacy Sandbox

Making sense of the momentous new sports streaming bundle from Disney, Fox and Warner Bros. Discovery

The rise of unscripted TV could be good for advertisers

For the 2024 Big Game, brands go omnichannel and fans stream

A new year and a new Google: A perspective on Privacy Sandbox

Dear cookies, we are never ever getting back together

Now, not later, is the time to figure out your first-party data strategy

Crafting the perfect blend of data

U.S. political ad spend on digital projected to jump 156 percent over last presidential election year

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Asking for a friend: How do I activate first-party data?

For Context: The Evolution of Retail

Subscribe to The Current

Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist

The Current Report: Amazon's ad tier, upfront season, and the future of TV

Moderna’s Kate Cronin on turning a pandemic hero into an everyday hero

The Current Report: Navigating the privacy and identity landscape with Dstillery's Evan Hills

Mixed reality is the next shiny thing for marketers, but some remain cautious

Can programmatic help podcasts find the money?

The ‘unrivaled’ move you might have missed from Disney’s early upfront at CES

‘A value exchange’: How consumers can benefit from a new era of authentication

As consumers flock to streaming TV, CTV ads prove more effective than linear ones

74 percent of U.S. consumers are willing to share personal information with brands and retailers