
Mit LivePerson können bedeutende Echtzeit-Kundenkontakte hergestellt werden, die Unternehmen bei der Steigerung von Conversions und der Verbesserung der Kundenerfahrung unterstützen.
There’s a paradox at the heart of digital marketing. On the one hand spending is rising. New technologies make it easier and cheaper for marketers to reach their target audience. On the other hand, the effectiveness of marketing programs is shrinking and the cost of acquiring new customers keeps rising.
Here on the Connected Customer blog we talk a lot about the importance of providing your customers with truly excellent customer service through real-time human assistance, personalization and multi-channel strategies. It’s always exciting when we see online and offline retailers invest in new ways that push customer service boundaries even higher. For example, today we were really excited to see news about Amazon’s new feature in their latest Kindle Fire: the Mayday Button. Even more interesting is that it seems that more and more top digital brands like Amazon are looking to differentiate their brand through innovative, meaningful service, not just exceptional product. “Mayday” is actually being featured in headlines everywhere!