Jumpstart your campaigns and move the needle with Funnels and Lifetime Value within Facebook Analytics. This post takes a closer look at commonly asked questions related to these reports and some potential solutions.
Facebook Responds: No More Partner Categories Targeting
In the wake of the Cambridge Analytica scandal, Facebook is making a big change for advertisers, removing Partner Categories from targeting options. Here’s what you need to know about the update…
Two Strategies to Scale Your Facebook Ads
Advertisers often struggle with scaling. To help you better understand scaling, let’s look at the difference between vertical and horizontal scaling before jumping into a couple of common scenarios…
Facebook Ad Bid Strategies: Lowest Cost and Target Cost
Advertisers can use Facebook ad bid strategies to get the lowest cost or set a target cost that may be better for scaling to higher budgets. Here’s an explanation of how and when to use both…
New Facebook Ads Placement: Marketplace
Facebook has opened up a new placement for advertisers: Marketplace. Will this lead to positive results? Here’s a detailed breakdown…
Facebook Ad Metrics Updates: Clarification and Removal
Facebook is making several changes, including adding labels to some and removing others, to provide clarity and transparency to their ad metrics. Here’s a breakdown…
Your Facebook Page Organic Reach is Dropping (But Not Really)
Your Facebook page organic reach is going to drop up to 20%, but nothing is actually changing. It’s all about how Facebook reports it. Here are the details…
