Guides to Online Marketing

If you’re looking for automation, email, and social media marketing best practices, you’ve come to the right place. We’ve compiled the tactics and strategies that will get you the best results.

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iContact

Teaching people how to use our own products is definitely our jam, but because we’re so passionate about email marketing and marketing automation, sometimes we just want to share big ideas that anyone can put into practice.

GETTING STARTED

Email 101

30-Day Starter Plan for Email Marketing

60-minute Email Challenge

Email Design Basics

Anatomy of an E-commerce Email

SOCIAL MEDIA

An Introduction for Email Marketers

Email + Social = Engagement

How to Use Twitter Lead Generation Cards

Calculating Your Social Media Marketing ROI

ADVANCED EMAIL MARKETING

Building Creative Email Marketing Strategies

How to A/B Split Test

MANAGING YOUR iCONTACT ACCOUNT

How to Approve Overages

How to Create an SPF Record

HOLIDAY

Holiday Marketing Mini Guide

iContact Pro

If you’re just wanting to send better email, here’s where you’ll learn the basics to managing contacts, using ready-made templates and tracking your results. If marketing automation is more your thing, check out our iContact Pro webinars below.

ADVANCED MARKETING AUTOMATION

What is Marketing Automation?

What is Lead Scoring?

How to Create a Campaign

Create a Lead Nurturing Campaign that Works

60-minute Landing Page Challenge

Creating a Re-engagement Workflow

MANAGING YOUR PRO ACCOUNT

How to Approve Overages

How to Create an SPF Record

iContact for Salesforce

So many activities to do, and so little time – sound like you? Then you’re probably looking to get the most from iContact Pro’s smart(er) marketing automation features such as workflows, behavior tracking, and landing pages. Let us get you started.

INSTALLATION

Install the MessageBuilder™ Tab

QUICK REFERENCE

Move Content from Microsoft Word into iContact for Salesforce

Copy HTML from iContact into a Custom HTML Template in Salesforce

Anti-Spam

Our mass email app has repeatedly won awards for its ease of use, native integration with Salesforce, and helpful customer support teams. Attend a webinar and you’ll see why!

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